Traffic breakdown: organic 35%, social 27%, direct 20%, paid 18%.
Product pricing: Average price of $113 (range: $5 – $345). Positioned in the premium segment.
Ad spend: Estimated $1.6K/mo in paid search ($19.5K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (96%), CA (4%).
Best-selling product: Sterling Silver Snake Chain ($48). Other top sellers include Fleur de Lis Doubloon Bezel Pendant, Sterling Silver Round Bead Chain, Sterling Silver Oval Bead Chain.
How is the EcomScout Rating calculated? The B grade (37/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.