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Joy

joythestore.com

Shop JOY for independent women’s clothing, homeware and gifts. Discover dresses, knitwear, jewellery and accessories from unique brands. Free UK delivery over £75.

50/100
EcomScout Rating
Rank #9,192 of 125,572
Products
2.3K
Category Rank
#1882
in Apparel

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$49.0M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $49M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.1%
Pages/Visit
2.9
Avg. Time on Site
2m 5s
Avg. Product Price
$35

Range: $15 - $95

Rating Breakdown

Business Quality75/100
Trustpilot60/100
Revenue Performance51/100
Traffic Growth45/100
Marketing Efficiency22/100

Traffic Sources

Search45.1%
Direct24.4%
Social12.6%
Mail5.3%

Marketing & Ad Spend

Monthly Ad Spend

$7

Google Ads estimate

Yearly Ad Budget

$84

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
joy dressEasy180$0.41$20
floral print skirtsEasy40$1.15$25
spring midi skirt21--
maxi button skirtEasy3$1.16$3
joy clothing uk2--

Trustpilot Rating

2.9

216 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
82.6%
🇺🇸United States
11.0%
🇮🇳India
6.4%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

joy the storejoythestorejoyapricot promo codenicola spring frames

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft Clarity

E-commerce Platform

Shopify

Sales Channels

ShopBuy Button channel

CDN

AWS CloudFront

Payment

Shopify Payments

Size Charts

Jotly

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

84
$8.79+31%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

83
$17.99+31%
WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

83
$1073.78+31%
YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

78
$1168.24+31%
See all trending Apparel products

Frequently Asked Questions About Joy

Is Joy a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Joy is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Joy safe to buy from? Is it a scam?

Joy has a Trustpilot rating of 2.9/5 based on 216 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (50/100).

What is Joy's EcomScout rating and what does it mean?

Joy has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Joy generate?

Joy receives approximately 418.9K visits per year with estimated monthly revenue of $29.5K - $67.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Joy use?

We detected 6 Shopify apps on Joy, including CookieYes GDPR Cookie Banner, Advanced Predictive Search, Klaviyo Reviews and more. The store uses the "Copy of mega nav 5th may spring clean banner" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Joy. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Joy Shopify store analysis • ApparelRetail • Likely Dropshipper • Rating: B+

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