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JR Flooring Direct

jrflooringdirect.co.uk
B+
48/100
EcomScout

JR Flooring Direct receives an EcomScout Rating of B+ (48/100), ranking #63,157 out of 1,190,962 Shopify stores we track. This Flooring Home & Garden store attracts 106.5K visits per year with estimated revenue of $4.2K - $9.3K/mo. It offers 507 products at an average price of £20.

Analysis by EcomScout Research Team · How we calculate ratings

FlooringHome & GardenSafety Flooring
Est. Revenue/mo
$4.2K - $9.3K/mo
Est. Traffic/mo
8.9K
Products
507
Top Market
GB (100%)
Top Channel
organic (52%)
Trustpilot
4.6/5 (120)

Store Intelligence Summary

Traffic breakdown: organic 52%, paid 26%, direct 12%, referral 6%.

Product pricing: Average price of £20 (range: £4 – £55) — ≈ $25 USD. Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 4.6/5 based on 120 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (100%).

Best-selling product: Altro ContraX Safety Flooring (£11.99). Other top sellers include Weldrod (50m reel) Colour matched, Acrylic Adhesive - 5L (Covers 15-20sqm), Polysafe Standard PUR Safety Flooring.

How is the EcomScout Rating calculated? The B+ grade (48/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Flooring Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.1M/mo
Total Stores
386
Avg Revenue
$3K/mo
Top 10% Threshold
$48K/mo

Competition Breakdown

31%
39%
20%
5%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Flooring market generates $1M/month across 386 stores
  • •4% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Flooring stores earn $48K+/month
  • •This store outperforms 94% of Flooring competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Flooring

Shop72%Block71%Pre-Order33%Klaviyo: Email Marketing & SMS30%

Best Selling Products

Altro ContraX Safety Flooring#1

Altro ContraX Safety Flooring

£11.99≈ $15

Weldrod (50m reel) Colour matched#2

Weldrod (50m reel) Colour matched

£29.50≈ $37

Acrylic Adhesive - 5L (Covers 15-20sqm)#3

Acrylic Adhesive - 5L (Covers 15-20sqm)

£29.95≈ $38

Polysafe Standard PUR Safety Flooring#4

Polysafe Standard PUR Safety Flooring

£13.49≈ $17

Cove Former (2m length)#5

Cove Former (2m length)

£3.95≈ $5.02

Altro Walkway 20 Safety Flooring#6

Altro Walkway 20 Safety Flooring

£18.50≈ $23

Sit On Skirting (2m length) Black#7

Sit On Skirting (2m length) Black

£3.95≈ $5.02

Acrylic Adhesive - 15L (Covers 60 sqm)#8

Acrylic Adhesive - 15L (Covers 60 sqm)

£54.95≈ $70

V Notch A2 Trowel (For acrylic adhesive)#9

V Notch A2 Trowel (For acrylic adhesive)

£9.95≈ $13

Analyzing...
Bounce Rate
56.2%
Pages/Visit
5.0
Avg. Time on Site
53s
Avg. Product Price
£20

≈ $25 USD

Range: £4 - £55

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth65/100
Revenue Performance29/100

Traffic Sources

organic52.2%
paid26.1%
direct11.7%
referral6.0%
social0.0%

Trustpilot Rating

4.6

120 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (5)

ShopTrustpilot3.5Stamped.io Product ReviewsBold SubscriptionsZendesk

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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About JR Flooring Direct

Is JR Flooring Direct a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, JR Flooring Direct is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is JR Flooring Direct safe to buy from? Is it a scam?

JR Flooring Direct has a Trustpilot rating of 4.6/5 based on 120 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (48/100).

What is JR Flooring Direct's EcomScout rating and what does it mean?

JR Flooring Direct has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does JR Flooring Direct generate?

JR Flooring Direct receives approximately 106.5K visits per year with estimated monthly revenue of $4.2K - $9.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does JR Flooring Direct use?

We detected 5 Shopify apps on JR Flooring Direct, including Shop, Trustpilot, Stamped.io Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Flooring store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against JR Flooring Direct. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Flooring store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

JR Flooring Direct Shopify store analysis • Flooring • Home & Garden • Unlikely Dropshipper • Rating: B+

Last updated: August 10, 2026

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