Traffic breakdown: organic 93%, direct 7%.
Product pricing: Average price of SGD 41 (range: SGD 7 – SGD 64) — ≈ $30 USD. Budget-friendly positioning targeting volume sales.
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Top markets: US (32%), SG (27%), VN (15%).
Best-selling product: Essential Skin Nuder Cushion (incl. refill) - SPF50+/PA+++ (SGD 52). Other top sellers include Essential Mool Micro Fitting Mist, LIP-PRESSION Water Tinted Lip Balm, Masterclass Radiant Cushion (incl. refill).
How is the EcomScout Rating calculated? The B+ grade (44/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.