Product pricing: Average price of $6 (range: $5 – $7). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $25/mo in paid search ($300/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (90%), PK (4%), BD (3%).
Best-selling product: Original Rice Crackers ($5.49). Other top sellers include Zero Calorie Sweet Chili Sauce and Marinade, Hot Mustard, Wasabi Rice Crackers.
How is the EcomScout Rating calculated? The B+ grade (40/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.