Traffic breakdown: direct 58%, organic 32%, paid 8%, social 2%.
Product pricing: Average price of $29 (range: $3 – $109). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $436/mo in paid search ($5.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (90%), GB (3%), CA (3%).
Best-selling product: Kasandrinos Kitchen ($28.50). Other top sellers include Cookbook Bundle, Kitchen: Dressings & Infusions Ebook, Kitchen: Drinks Ebook.
How is the EcomScout Rating calculated? The B grade (39/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.