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Kendamil

kendamil.com
70/100
EcomScout

Kendamil receives an EcomScout Rating of S (70/100), ranking #4,320 out of 1,125,961 Shopify stores we track. This Infant Formula Baby & Kids store attracts 1.9M visits per year with estimated revenue of $48.2K - $112.6K/mo. It offers 29 products at an average price of £15.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$48.2K - $112.6K/mo
Est. Traffic/mo
154.3K
Products
29
Top Market
US (39%)
Top Channel
organic (50%)
Trustpilot
4.6/5 (6,523)

Store Intelligence Summary

Traffic breakdown: organic 50%, direct 20%, paid 15%, referral 3%.

Product pricing: Average price of £15 (range: £8 – £21) — ≈ $19 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $296/mo in paid search ($3.6K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.6/5 based on 6,523 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (39%), GB (19%), IN (5%).

Best-selling product: Organic Toddler Milk (£15). Other top sellers include Classic Toddler Milk, Goat First Infant Milk, Goat Follow-On Milk.

How is the EcomScout Rating calculated? The S grade (70/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Infant Formula Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$86K/mo
Total Stores
10
Avg Revenue
$9K/mo
Top 10% Threshold
$91K/mo

Competition Breakdown

20%
30%
30%
10%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Infant Formula market generates $0M/month across 10 stores
  • 10% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Infant Formula stores earn $91K+/month
  • This store outperforms 91% of Infant Formula competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
39.3%
Pages/Visit
3.6
Avg. Time on Site
1m 29s
Avg. Product Price
£15

≈ $19 USD

Range: £8 - £21

Rating Breakdown

Trustpilot100/100
Traffic Growth85/100
Business Quality80/100
Revenue Performance54/100
Marketing Efficiency50/100

Traffic Sources

organic49.7%
direct19.7%
paid15.4%
referral2.7%
social1.7%

Marketing & Ad Spend

Monthly Ad Spend

$296

Google Ads estimate

Yearly Ad Budget

$4K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
baby formula10K$6.75$66.2K
baby milk810$0.93$163
kendamilEasy360--
best formula for breastfed babies270--
kendamil formulaEasy270--

Trustpilot Rating

4.6

6,523 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
39.3%
🇬🇧United Kingdom
19.1%
🇮🇳India
5.2%
🇩🇪Germany
5.1%
🇨🇦Canada
4.9%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Kendamil

Is Kendamil a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Kendamil is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Kendamil safe to buy from? Is it a scam?

Kendamil has a Trustpilot rating of 4.6/5 based on 6,523 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (70/100).

What is Kendamil's EcomScout rating and what does it mean?

Kendamil has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Kendamil generate?

Kendamil receives approximately 1.9M visits per year with estimated monthly revenue of $48.2K - $112.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Kendamil use?

We detected 11 Shopify apps on Kendamil, including Shop, Trustpilot, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Infant Formula store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Kendamil. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Infant Formula store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Kendamil Shopify store analysis • Infant FormulaBaby & Kids • Unlikely Dropshipper • Rating: S

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