Traffic breakdown: direct 7%.
Product pricing: Average price of CA$67 (range: CA$35 – CA$99) — ≈ $50 USD. Mid-range pricing strategy.
Ad spend: Estimated $402/mo in paid search ($4.8K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (48%), CA (31%), VN (15%).
Best-selling product: Kitchen Blockers™ (CA$98.99). Other top sellers include Kitchen Blockers Hat.
How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.