Traffic breakdown: organic 37%, direct 25%, social 9%, referral 7%.
Product pricing: Average price of $14 (range: $3 – $60). Budget-friendly positioning targeting volume sales.
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Top markets: US (100%).
Best-selling product: Tressa Zone Control Perm ($8.49). Other top sellers include Clairol Professional Demi Developer, High Beams Intense Temporary Spray-On Hair Color 2.7oz, Tressa Clientage Perm.
How is the EcomScout Rating calculated? The B grade (30/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.