Laura Mercier Cosmetics
lauramercier.comLaura Mercier Cosmetics receives an EcomScout Rating of S (67/100), ranking #1,966 out of 199,442 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 3.0M visits per year with estimated revenue of $215.8K - $539.6K/mo. It offers 179 products at an average price of $37.
Store descriptionLaura Mercier official site: shop iconic foundations, tinted moisturizers, primers, lipsticks & skincare. Discover new arrivals, bestsellers & exclusive offers.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 79%, Direct 9%, Referrals 4%, Social 3%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $37. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $20.1K/mo in paid search ($241.1K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 1.5/5 based on 76 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (70%), CA (2%), GB (2%).
Best-selling product: The Custom Color Kit ($102.00). Other top sellers include The Custom Face Kit, Secret Camouflage Complexion Perfector, Honey Bath and Body Wash Bundle.
Makeup Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Makeup market generates $2M/month across 1,478 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •92% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Makeup stores earn $6K+/month
- •This store outperforms 81% of Makeup competitors
- •High average order value ($183) suggests premium positioning works well
Best Selling Products
#1The Custom Color Kit
$102.00
#2The Custom Face Kit
$129.00
#3Secret Camouflage Complexion Perfector
$33.00
#4Honey Bath and Body Wash Bundle
$106.00
#5Hand Cream and Body Cream Bundle
$117.00
#6Pure Canvas Primer Hydrating Mini
$27.00
#7Artistry Icons Translucent Loose Setting Powder Tone Up and Mini Caviar Stick Eye Shadow Set
$30.00
#8Artistry Icons Translucent Loose Setting Powder and Mini Caviar Stick Eye Shadow Set
$30.00
#9Mercier Eye Essentials
$27.00
#10Rectangular Blushy Tan Bag
$10.00
Range: $0 - $129
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$20K
Google Ads estimate
Yearly Ad Budget
$241K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| laura mercierEasy | 23K | $0.57 | $7.5K |
| bodyshopEasy | 21K | $0.61 | $2.2K |
| setting powderEasy | 4K | $0.59 | $108 |
| laura mercier tinted moisturizerEasy | 3K | $1.17 | $1.7K |
| laura mercier setting powderEasy | 3K | $0.70 | $344 |
Trustpilot Rating
76 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong marketing efficiency and ROI
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Klaviyo ReviewsE-commerce Platform
ShopifyReviews
JavaScript
Analytics
Google Analytics
Google Tag ManagerSales Channels
Recommendations
Similar Stores
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Frequently Asked Questions About Laura Mercier Cosmetics
Is Laura Mercier Cosmetics a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Laura Mercier Cosmetics is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Laura Mercier Cosmetics safe to buy from? Is it a scam?
Laura Mercier Cosmetics has a Trustpilot rating of 1.5/5 based on 76 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (67/100).
What is Laura Mercier Cosmetics's EcomScout rating and what does it mean?
Laura Mercier Cosmetics has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Laura Mercier Cosmetics generate?
Laura Mercier Cosmetics receives approximately 3.0M visits per year with estimated monthly revenue of $215.8K - $539.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Laura Mercier Cosmetics use?
We detected 1 Shopify apps on Laura Mercier Cosmetics, including Klaviyo Reviews. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Makeup store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Laura Mercier Cosmetics. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.