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74/100
EcomScout

LAYERED receives an EcomScout Rating of S (74/100), ranking #1,135 out of 913,203 Shopify stores we track. This Rugs and Furniture Home & Garden store attracts 691.6K visits per year with estimated revenue of $32.0K - $70.5K/mo. It offers 402 products at an average price of SEK 978.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$32.0K - $70.5K/mo
Est. Traffic/mo
57.6K
Products
402
Top Market
US (25%)
Top Channel
direct (31%)
Trustpilot
4.3/5 (460)

Store Intelligence Summary

Traffic breakdown: direct 31%, organic 24%, social 16%, paid 13%.

Product pricing: Average price of SEK 978 (range: SEK 195 – SEK 10,950) — ≈ $93 USD. Mid-range pricing strategy.

Ad spend: Estimated $454/mo in paid search ($5.4K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.3/5 based on 460 reviews. Good standing with customers.

Top markets: US (25%), GB (18%), SE (15%).

Best-selling product: Halkskydd för matta (SEK 350). Other top sellers include Lilly Mustard Varuprov, Evelina Kroon Ochre Fields Sample, Shaggy Oatmeal Sample.

How is the EcomScout Rating calculated? The S grade (74/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Rugs and Furniture Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$11K/mo
Total Stores
1
Avg Revenue
$11K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Rugs and Furniture market generates $0M/month across 1 stores
  • This store outperforms 0% of Rugs and Furniture competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
37.1%
Pages/Visit
2.6
Avg. Time on Site
48s
Avg. Product Price
SEK 978

≈ $93 USD

Range: SEK 195 - SEK 10,950

Rating Breakdown

Trustpilot90/100
Revenue Performance80/100
Business Quality80/100
Traffic Growth75/100
Marketing Efficiency29/100

Traffic Sources

direct30.6%
organic24.0%
social15.7%
paid13.5%
referral0.9%

Marketing & Ad Spend

Monthly Ad Spend

$454

Google Ads estimate

Yearly Ad Budget

$5K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
layered3K$0.49$3
layering rugsEasy1K--
layered rugsEasy810--
layered front door matsEasy460--
layer rugsEasy420$2.42-

Trustpilot Rating

4.3

460 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
25.0%
🇬🇧United Kingdom
18.0%
🇸🇪Sweden
15.1%
🇳🇱Netherlands
8.6%
🇨🇭Switzerland
8.0%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

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9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black

9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black

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NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)

NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)

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Frequently Asked Questions About LAYERED

Is LAYERED a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, LAYERED is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is LAYERED safe to buy from? Is it a scam?

LAYERED has a Trustpilot rating of 4.3/5 based on 460 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (74/100).

What is LAYERED's EcomScout rating and what does it mean?

LAYERED has an EcomScout rating of S (74/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does LAYERED generate?

LAYERED receives approximately 691.6K visits per year with estimated monthly revenue of $32.0K - $70.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does LAYERED use?

We detected 6 Shopify apps on LAYERED, including Trustpilot, Klaviyo: Email Marketing & SMS, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Rugs and Furniture store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against LAYERED. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Rugs and Furniture store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

LAYERED Shopify store analysis • Rugs and FurnitureHome & Garden • Unlikely Dropshipper • Rating: S

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