Leonardopen
leonardopen.comLeonardopen receives an EcomScout Rating of S (62/100), ranking #8,476 out of 938,714 Shopify stores we track. This Writing Instruments Office & Stationery store attracts 275.8K visits per year with estimated revenue of $82.9K - $193.5K/mo. It offers 605 products at an average price of €165.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 52%, direct 25%, paid 9%, referral 5%.
Product pricing: Average price of €165 (range: €5 – €440) — ≈ $180 USD. Positioned in the premium segment.
Ad spend: Estimated $1.1K/mo in paid search ($13.6K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.5/5 based on 4 reviews. Good standing with customers.
Top markets: US (78%), IN (7%), IT (5%).
Best-selling product: INKS - 40ml (€18). Other top sellers include "la Fenice" Steel nibs, PISTON TOOL, ELASTIC STEEL nib.
Writing Instruments Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Writing Instruments market generates $1M/month across 124 stores
- •8% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Writing Instruments stores earn $79K+/month
- •This store outperforms 93% of Writing Instruments competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Writing Instruments
Best Selling Products
#1INKS - 40ml
€18≈ $20
#2"la Fenice" Steel nibs
€40≈ $44
#3PISTON TOOL
€30≈ $33
#4ELASTIC STEEL nib
€50≈ $55
#5Leather pen sleeve
€20≈ $22
#6Essenza poliedrica black
€230≈ $251
#7Momento magico "Black Cherry Koi" – CUSTOM special edition
€275≈ $300
#8Momento magico matte black
€199≈ $217
#9Momento zero Nuvola (steel nib)
€185≈ $202
#10Pithecusa, the Island of beauty
€199≈ $217
≈ $180 USD
Range: €5 - €440
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1K
Google Ads estimate
Yearly Ad Budget
$14K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| fountain penEasy | 40K | $0.92 | $2.8K |
| leonardo | 19K | $0.36 | $113 |
| fountain pensEasy | 10K | $0.89 | $2.4K |
| fountain pen inkEasy | 3K | $0.70 | $253 |
| faber castell pensEasy | 1K | $0.28 | $11 |
Trustpilot Rating
4 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
Mailchimp
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Frequently Asked Questions About Leonardopen
Is Leonardopen a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Leonardopen is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Leonardopen safe to buy from? Is it a scam?
Leonardopen has a Trustpilot rating of 3.5/5 based on 4 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (62/100).
What is Leonardopen's EcomScout rating and what does it mean?
Leonardopen has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Leonardopen generate?
Leonardopen receives approximately 275.8K visits per year with estimated monthly revenue of $82.9K - $193.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Leonardopen use?
We detected 7 Shopify apps on Leonardopen, including Shop, Mailchimp, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Writing Instruments store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Leonardopen. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Writing Instruments store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.