Back to Stores
Levi's homepage screenshot
73/100
EcomScout

Levi's receives an EcomScout Rating of S (73/100), ranking #409 out of 138,691 Shopify stores we track. This Apparel Retail store attracts 7.2M visits per year with estimated revenue of $524.2K - $1.2M/mo. It offers 548 products at an average price of $145.

Store descriptionThe official Levi’s® Australia Store - Levi's® jeans, jackets and clothing for men and women. Skinny, Slim, Taper or Straight, we have your perfect fit

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$524.2K - $1.2M/mo
Est. Traffic/mo
599.6K
Products
548
Top Market
AU (78%)
Top Channel
Search (63%)
Trustpilot
1.7/5 (1,749)

Store Intelligence Summary

Traffic breakdown: Search 63%, Direct 30%, Social 4%, Mail 1%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $145 (range: $40 – $800). Positioned in the premium segment.

Ad spend: Estimated $2.3K/mo in paid search ($27.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.7/5 based on 1,749 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (78%), US (4%), DE (2%).

Best-selling product: Levi's® Men's Beastie Boys Long-Sleeve Band Tee ($79.95). Other top sellers include Levi's® Men's Beastie Boys Band Tee, Levi's® Men's Beastie Boys Band Tee, Levi's® Men's Beastie Boys Band Tee.

How is the EcomScout Rating calculated? The S grade (73/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.5M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
36.3%
Pages/Visit
4.1
Avg. Time on Site
1m 59s
Avg. Product Price
$145

Range: $40 - $800

Rating Breakdown

Business Quality100/100
Revenue Performance78/100
Traffic Growth65/100
Marketing Efficiency65/100
Trustpilot60/100

Traffic Sources

Search62.6%
Direct29.5%
Social3.8%
Mail1.4%
Referrals1.4%
Paid Referrals0.4%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$28K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
levis jeansEasy50K$0.62$9.1K
levi jeansEasy30K$0.55$5.9K
best jeans for men6K--
501 jeansEasy3K$0.73$537
levi stretch jeansEasy320$1.20$238

Trustpilot Rating

1.7

1,749 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
77.8%
🇺🇸United States
4.0%
🇩🇪Germany
1.7%
🇮🇳India
1.3%
🇨🇦Canada
1.2%

Analysis

Strengths

  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Top Keywords

levislevilevis australialevis jeansjeans

Tech Stack & Apps

Browse All Apps →

A/B Testing

OptimizelyOptimizely

Reviews

Bazaarvoice

Analytics

Google AnalyticsGoogle Tag Manager

E-commerce Platform

Shopify

Customer Support

ZendeskZendesk

Email Marketing

Klaviyo: Email Marketing & SMS

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Wide Leg Pants for Women Flowy Palazzo Drawstring Elastic Waist Trousers with Pockets Summer Beach Vacation Clothes

Wide Leg Pants for Women Flowy Palazzo Drawstring Elastic Waist Trousers with Pockets Summer Beach Vacation Clothes

84
$17.99+30%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

83
$17.98+30%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

83
$17.98+30%
Summer Dresses for Women 2026 Elegant Classy Spring A Line Business Casual Work Graduation Cocktail Short Dress

Summer Dresses for Women 2026 Elegant Classy Spring A Line Business Casual Work Graduation Cocktail Short Dress

83
$39.99+130%
See all trending Apparel products

Frequently Asked Questions About Levi's

Is Levi's a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Levi's is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Levi's safe to buy from? Is it a scam?

Levi's has a Trustpilot rating of 1.7/5 based on 1,749 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (73/100).

What is Levi's's EcomScout rating and what does it mean?

Levi's has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Levi's generate?

Levi's receives approximately 7.2M visits per year with estimated monthly revenue of $524.2K - $1.2M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Levi's use?

We detected 3 Shopify apps on Levi's, including SC Store Locator & Google Maps, Easy Highlights Menu, TrackOrder ‑ Tracking & Sync. The store uses the "leviECOMAsia-levis-themes/ANZ" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Levi's. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Levi's Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: S

Last updated: