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Little Mistress

little-mistress.com
B+
45/100
EcomScout

Little Mistress receives an EcomScout Rating of B+ (45/100), ranking #83,691 out of 1,193,064 Shopify stores we track. This Women's Clothing Fashion & Apparel store attracts 388.5K visits per year with estimated revenue of $12.3K - $26.6K/mo. It offers 535 products at an average price of £21.

Analysis by EcomScout Research Team · How we calculate ratings

Women's ClothingFashion & ApparelClothing
Est. Revenue/mo
$12.3K - $26.6K/mo
Est. Traffic/mo
32.4K
Products
535
Top Market
GB (50%)
Top Channel
organic (59%)
Trustpilot
2.0/5 (1,953)

Store Intelligence Summary

Traffic breakdown: organic 59%, direct 16%, paid 4%.

Product pricing: Average price of £21 (range: £9 – £35) — ≈ $27 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 2.0/5 based on 1,953 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (50%), US (22%), BR (12%).

Best-selling product: Nerissa Green Print Tie Back Bikini Top by Vicky Pattison (£12.50). Other top sellers include Octavie Green Print High Waist Bikini Bottoms by Vicky Pattison, Burgundy Red PU Asymmetric Neck Midaxi Dress Vicky Pattison EDIT, Valencia Metallic Gold Ruched Top Shoulder Bag.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Women's Clothing Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$31.2M/mo
Total Stores
7,952
Avg Revenue
$4K/mo
Top 10% Threshold
$60K/mo

Competition Breakdown

30%
37%
22%
4%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Women's Clothing market generates $31M/month across 7,952 stores
  • •7% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Women's Clothing stores earn $60K+/month
  • •This store outperforms 93% of Women's Clothing competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •555 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Women's Clothing

Block79%Shop77%Pre-Order41%Klaviyo: Email Marketing & SMS33%

Best Selling Products

Nerissa Green Print Tie Back Bikini Top by Vicky Pattison#1

Nerissa Green Print Tie Back Bikini Top by Vicky Pattison

£12.50≈ $16

Octavie Green Print High Waist Bikini Bottoms by Vicky Pattison#2

Octavie Green Print High Waist Bikini Bottoms by Vicky Pattison

£9≈ $11

Burgundy Red PU Asymmetric Neck Midaxi Dress Vicky Pattison EDIT#3

Burgundy Red PU Asymmetric Neck Midaxi Dress Vicky Pattison EDIT

£29.50≈ $37

Valencia Metallic Gold Ruched Top Shoulder Bag#4

Valencia Metallic Gold Ruched Top Shoulder Bag

£17.50≈ $22

Lyselle Blue Stripe Side Gather Top Vicky Pattison EDIT#5

Lyselle Blue Stripe Side Gather Top Vicky Pattison EDIT

£16≈ $20

Amely Navy Gathered Strap Midaxi Dress#6

Amely Navy Gathered Strap Midaxi Dress

£27.50≈ $35

Alessia White Side Gather Top Vicky Pattison EDIT#7

Alessia White Side Gather Top Vicky Pattison EDIT

£14.50≈ $18

Maelle Blue Stripe Wide Leg Trousers Vicky Pattison EDIT#8

Maelle Blue Stripe Wide Leg Trousers Vicky Pattison EDIT

£16≈ $20

Zinnia White Wide Leg Trousers Vicky Pattison EDIT#9

Zinnia White Wide Leg Trousers Vicky Pattison EDIT

£17.50≈ $22

Green PU Asymmetric Neck Midaxi Dress Vicky Pattison EDIT#10

Green PU Asymmetric Neck Midaxi Dress Vicky Pattison EDIT

£29.50≈ $37

Analyzing...
Bounce Rate
23.8%
Pages/Visit
3.5
Avg. Time on Site
2m 25s
Avg. Product Price
£21

≈ $27 USD

Range: £9 - £35

Rating Breakdown

Business Quality76/100
Traffic Growth70/100
Trustpilot60/100
Revenue Performance29/100
Marketing Efficiency7/100

Traffic Sources

organic59.3%
direct15.9%
paid4.5%
social0.0%
referral0.0%

Trustpilot Rating

2.0

1,953 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
49.8%
🇺🇸United States
22.0%
🇧🇷Brazil
12.0%
🇮🇪Ireland
9.1%
🇮🇳India
6.3%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (11)

ShopKlaviyo: Email Marketing & SMSPageFly Landing Page Builder4.9Loox Photo Reviews4.9Infinite OptionsBack in Stock4.9ReCharge SubscriptionsVitals4.9WiserPre-Order0Block

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

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Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About Little Mistress

Is Little Mistress a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Little Mistress is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Little Mistress safe to buy from? Is it a scam?

Little Mistress has a Trustpilot rating of 2.0/5 based on 1,953 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (45/100).

What is Little Mistress's EcomScout rating and what does it mean?

Little Mistress has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Little Mistress generate?

Little Mistress receives approximately 388.5K visits per year with estimated monthly revenue of $12.3K - $26.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Little Mistress use?

We detected 11 Shopify apps on Little Mistress, including Shop, Klaviyo: Email Marketing & SMS, PageFly Landing Page Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Women's Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Little Mistress. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Women's Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Little Mistress Shopify store analysis • Women's Clothing • Fashion & Apparel • Likely Dropshipper • Rating: B+

Last updated: August 9, 2026

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