Product pricing: Average price of A$71 (range: A$2 – A$220) — ≈ $47 USD. Mid-range pricing strategy.
Ad spend: Estimated $338/mo in paid search ($4.1K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.4/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.
Best-selling product: ICON LD Snapback - Cream/Black (A$69). Other top sellers include Draft Puffer Jacket, ICON LD Snapback - Blackout, Bucket Hat - Black.
How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.