Back to Stores
L'Oréal homepage screenshot

L'Oréal

loreal.com

Offering all women and men worldwide the best of cosmetics, haircare and perfume in terms of quality, efficacy and safety. Discover our brands and values.Europe's Most Innovative Company

68/100
EcomScout Rating
Rank #1,162 of 125,267
Products
N/A
Category Rank
#446
in Subscription Boxes

Subscription Boxes Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.2M/mo
Total Stores
86
Avg Revenue
$14K/mo
Top 10% Threshold
$178K/mo

Competition Breakdown

37%
26%
12%
16%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Subscription Boxes market generates $1M/month across 86 stores
  • 16% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Subscription Boxes stores earn $178K+/month
  • This store outperforms 92% of Subscription Boxes competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
42.6%
Pages/Visit
4.3
Avg. Time on Site
2m 28s
Avg. Product Price
$89

Range: $1 - $404

Rating Breakdown

Business Quality96/100
Revenue Performance76/100
Traffic Growth65/100
Trustpilot55/100
Marketing Efficiency40/100

Traffic Sources

Search43.7%
Direct36.3%
Referrals9.8%
Social9.3%
Paid Referrals0.7%
Mail0.3%

Trustpilot Rating

1.6

549 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
20.1%
🇮🇳India
13.0%
🇫🇷France
9.4%
🇬🇧United Kingdom
3.9%
🇧🇷Brazil
3.3%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Enhance product descriptions, add more images, and expand catalog
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Top Keywords

lorealloreal careersl'oreall'oréalloreal brandstorm

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Analytics

Google AnalyticsGoogle Tag Manager

Video

YouTube

Product Recommendations

Frequently Bought Together

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

Frequently Asked Questions About L'Oréal

Is L'Oréal a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, L'Oréal is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is L'Oréal safe to buy from? Is it a scam?

L'Oréal has a Trustpilot rating of 1.6/5 based on 549 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (68/100).

What is L'Oréal's EcomScout rating and what does it mean?

L'Oréal has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does L'Oréal generate?

L'Oréal receives approximately 16.5M visits per year with estimated monthly revenue of $1.3M - $3.1M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does L'Oréal use?

We detected 1 Shopify apps on L'Oréal, including C: Mega Menu. The store uses the "bundle" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Subscription Boxes store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against L'Oréal. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Subscription Boxes store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

L'Oréal Shopify store analysis • Subscription BoxesRetail • Likely Dropshipper • Rating: S

Last updated: