L'OYÉ Cosmetics
loyecosmetics.comL'OYÉ Cosmetics receives an EcomScout Rating of A (51/100), ranking #46,827 out of 1,192,792 Shopify stores we track. This Cosmetics Beauty & Personal Care store attracts 237.1K visits per year with estimated revenue of $12.7K - $24.7K/mo. It offers 739 products at an average price of €21.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of €21 (range: €8 – €90) — ≈ $23 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.9/5 based on 465 reviews. Good standing with customers.
Top markets: NL (54%), US (14%), DE (11%).
Best-selling product: Première Beauty Case (€89.95). Other top sellers include Mineral Soothing Primer, Mineral Color Correcting Concealer Pink, Kabuki Brush (B01).
Cosmetics Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Cosmetics market generates $3M/month across 1,949 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •75% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Cosmetics stores earn $42K+/month
- •This store outperforms 96% of Cosmetics competitors
- •Low average order value ($0) — consider bundling or upsells
- •99 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Cosmetics
Best Selling Products
#1Première Beauty Case
€89.95≈ $98
#2Mineral Soothing Primer
€20.95≈ $23
#3Mineral Color Correcting Concealer Pink
€13.95≈ $15
#4Kabuki Brush (B01)
€14.47≈ $16
#5Mineral Color Correcting Concealer Banana
€13.95≈ $15
#6Midi Palette
€10≈ $11
#7Mini Palette
€7.50≈ $8.18
#8Mineral Foundation Neutral
€21.95≈ $24
#9Mineral Bronzer Natural Tan
€16.95≈ $18
#10Mineral Foundation Porcelain
€21.95≈ $24
≈ $23 USD
Range: €8 - €90
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1
Google Ads estimate
Yearly Ad Budget
$12
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|
Trustpilot Rating
465 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (14)
Back in Stock4.9
Pre-Order0
GemPages Landing Page Builder4.9Shop
LoyaltyLion4.6
Frequently Bought Together4.9
Form Builder4.8
Judge.me Product Reviews5.0Klaviyo: Email Marketing & SMS
Wishlist King5.0Logo light streamline phosphorBlockBootstrapSimilar Stores
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Frequently Asked Questions About L'OYÉ Cosmetics
Is L'OYÉ Cosmetics a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, L'OYÉ Cosmetics is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is L'OYÉ Cosmetics safe to buy from? Is it a scam?
L'OYÉ Cosmetics has a Trustpilot rating of 3.9/5 based on 465 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (51/100).
What is L'OYÉ Cosmetics's EcomScout rating and what does it mean?
L'OYÉ Cosmetics has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does L'OYÉ Cosmetics generate?
L'OYÉ Cosmetics receives approximately 237.1K visits per year with estimated monthly revenue of $12.7K - $24.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does L'OYÉ Cosmetics use?
We detected 14 Shopify apps on L'OYÉ Cosmetics, including Contact Form, Back in Stock, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Cosmetics store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against L'OYÉ Cosmetics. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.