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Lunn's Jewellers

lunns.com

A renowned Northern Irish jeweller catering to clientele across the UK and the Republic of Ireland.

68/100
EcomScout Rating
Rank #1,162 of 125,267
Products
2.5K+
Category Rank
#431
in Jewelry

Jewelry Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$25.4M/mo
Total Stores
16,298
Avg Revenue
$2K/mo
Top 10% Threshold
$8K/mo

Competition Breakdown

35%
57%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Jewelry market generates $25M/month across 16,298 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Jewelry stores earn $8K+/month
  • This store outperforms 80% of Jewelry competitors
  • Earrings shows highest opportunity with $1,579 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 149 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
39.9%
Pages/Visit
2.7
Avg. Time on Site
1m 50s
Avg. Product Price
$5583

Range: $195 - $39950

Rating Breakdown

Business Quality90/100
Trustpilot90/100
Revenue Performance80/100
Traffic Growth45/100
Marketing Efficiency29/100

Traffic Sources

Direct42.5%
Search39.1%
Social10.9%
Referrals5.8%
Paid Referrals1.5%
Mail0.1%

Marketing & Ad Spend

Monthly Ad Spend

$13

Google Ads estimate

Yearly Ad Budget

$156

Projected annually

Trustpilot Rating

4.9

386 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
53.3%
🇺🇸United States
16.5%
🇮🇳India
11.3%
🇮🇪Ireland
10.6%
🇪🇸Spain
2.6%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Top Keywords

lunnstudormoonblank.comrolex oyster perpetuallunns watches

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Analytics

Google AnalyticsGoogle Tag Manager

E-commerce Platform

Shopify

Sales Channels

Shop

Reviews

TrustpilotTrustpilot

Email Marketing

PrivyPrivyMailchimpKlaviyo: Email Marketing & SMSOmnisend+1 more

Social Proof

Privy

Trending Jewelry Products

Products gaining popularity in Jewelry right now, based on Amazon & Google Trends data.

Mothers Day Gift Necklaces for Women, Infinity Love Birthstone Heart Crystal Pendant, Birthday Anniversary Jewelry for Wife, Mom, and Her, Silver Plated, 18" + 2" Adjustable Chain

Mothers Day Gift Necklaces for Women, Infinity Love Birthstone Heart Crystal Pendant, Birthday Anniversary Jewelry for Wife, Mom, and Her, Silver Plated, 18" + 2" Adjustable Chain

95
$29.99+114%
Mothers Day Gifts, 7PCS Gold Bracelets for Women - 14K Real Gold Plated Beaded Bracelets Set Rope Paperclip Chain Stackable Bracelet Non Tarnish, Friendship Birthday Jewelry Gifts for Women

Mothers Day Gifts, 7PCS Gold Bracelets for Women - 14K Real Gold Plated Beaded Bracelets Set Rope Paperclip Chain Stackable Bracelet Non Tarnish, Friendship Birthday Jewelry Gifts for Women

91
$7.99+245%
24-60 Pcs Gold Stackable Rings for Women, Knuckle Rings Chunky Gold Ring Set Dainty Stacking Cute Rings, Multiple Sizes Cute Jewelry Set Gift

24-60 Pcs Gold Stackable Rings for Women, Knuckle Rings Chunky Gold Ring Set Dainty Stacking Cute Rings, Multiple Sizes Cute Jewelry Set Gift

87
$7.97+97%
Golden Silvery Black Kunckle Rings Set for Women, Dainty Simple Trendy Cute Stackable Finger Rings Pack, Perfect for Stacking Layering on Thumb and Knuckle, Mixed Size, Jewelry Gift

Golden Silvery Black Kunckle Rings Set for Women, Dainty Simple Trendy Cute Stackable Finger Rings Pack, Perfect for Stacking Layering on Thumb and Knuckle, Mixed Size, Jewelry Gift

79
$9.97+59%
See all trending Jewelry products

Frequently Asked Questions About Lunn's Jewellers

Is Lunn's Jewellers a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Lunn's Jewellers is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Lunn's Jewellers safe to buy from? Is it a scam?

Lunn's Jewellers has a Trustpilot rating of 4.9/5 based on 386 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (68/100).

What is Lunn's Jewellers's EcomScout rating and what does it mean?

Lunn's Jewellers has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Lunn's Jewellers generate?

Lunn's Jewellers receives approximately 446.4K visits per year with estimated monthly revenue of $2.1M - $4.9M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Lunn's Jewellers use?

We detected 1 Shopify apps on Lunn's Jewellers, including CookieYes GDPR Cookie Banner. The store uses the "lunns-shopify/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Jewelry store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Lunn's Jewellers. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Jewelry store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Lunn's Jewellers Shopify store analysis • JewelryRetail • Unlikely Dropshipper • Rating: S

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