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LUS Brands

lusbrands.com
54/100
EcomScout

LUS Brands receives an EcomScout Rating of A+ (54/100), ranking #35,833 out of 1,188,149 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 280.0K visits per year with estimated revenue of $22.1K - $43.0K/mo. It offers 57 products at an average price of $43.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$22.1K - $43.0K/mo
Est. Traffic/mo
23.3K
Products
57
Top Market
CA (93%)
Top Channel
social (75%)
Trustpilot
2.5/5 (54)

Store Intelligence Summary

Traffic breakdown: social 75%, paid 5%, direct 4%, referral 4%.

Product pricing: Average price of $43 (range: $19 – $103). Mid-range pricing strategy.

Ad spend: Estimated $66/mo in paid search ($792/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.5/5 based on 54 reviews. Mixed reviews — potential service or quality concerns.

Top markets: CA (93%), US (7%).

Best-selling product: The Moisture Duo ($52). Other top sellers include 3-Step System, Bundle Builder, LUCK™ Bundle Builder.

How is the EcomScout Rating calculated? The A+ grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Care Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$10.7M/mo
Total Stores
4,930
Avg Revenue
$2K/mo
Top 10% Threshold
$36K/mo

Competition Breakdown

37%
40%
16%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hair Care market generates $11M/month across 4,930 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 77% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Hair Care stores earn $36K+/month
  • This store outperforms 94% of Hair Care competitors
  • Low average order value ($0) — consider bundling or upsells
  • 231 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
93.9%
Pages/Visit
1.0
0
Avg. Product Price
$43

Range: $19 - $103

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance46/100
Trustpilot45/100
Marketing Efficiency32/100

Traffic Sources

social74.6%
paid5.0%
direct3.9%
referral3.7%
organic2.7%

Marketing & Ad Spend

Monthly Ad Spend

$66

Google Ads estimate

Yearly Ad Budget

$792

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
lus hairEasy540--
love ur curls coupon480--
the lusEasy460--
lus brands wavy320--
natural hair products for black hair defined curls250--

Trustpilot Rating

2.5

54 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇨🇦Canada
92.6%
🇺🇸United States
7.4%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free

Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free

60
$8.67-11%
ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends

ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends

59
$11.71-11%
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

57
$29.00+29%
Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set

Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set

57
$35.99-11%
Explore all trending products

Frequently Asked Questions About LUS Brands

Is LUS Brands a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, LUS Brands is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is LUS Brands safe to buy from? Is it a scam?

LUS Brands has a Trustpilot rating of 2.5/5 based on 54 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (54/100).

What is LUS Brands's EcomScout rating and what does it mean?

LUS Brands has an EcomScout rating of A+ (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does LUS Brands generate?

LUS Brands receives approximately 280.0K visits per year with estimated monthly revenue of $22.1K - $43.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does LUS Brands use?

We detected 5 Shopify apps on LUS Brands, including Shop, Yotpo Reviews & UGC, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against LUS Brands. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

LUS Brands Shopify store analysis • Hair CareBeauty & Personal Care • Unlikely Dropshipper • Rating: A+

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