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mallet.com homepage screenshot
57/100
EcomScout Rating
Rank #5,164 of 125,521
Products
174
Category Rank
#1163
in Footwear

Footwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
4,887
Avg Revenue
$2K/mo
Top 10% Threshold
$22K/mo

Competition Breakdown

28%
55%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Footwear market generates $10M/month across 4,887 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 83% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Footwear stores earn $22K+/month
  • This store outperforms 91% of Footwear competitors
  • Sneakers shows highest opportunity with $2,147 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 103 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
47.5%
Pages/Visit
2.8
Avg. Time on Site
36s
Avg. Product Price
$164

Range: $10 - $195

Rating Breakdown

Revenue Performance80/100
Business Quality76/100
Traffic Growth55/100
Marketing Efficiency43/100

Traffic Sources

Direct42.7%
Search34.6%
Social10.5%
Referrals9.7%
Paid Referrals2.3%
Mail0.2%

Marketing & Ad Spend

Monthly Ad Spend

$779

Google Ads estimate

Yearly Ad Budget

$9K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
malletEasy21K$3.19$109
malletsEasy3K$1.54$118
mallet shoesEasy90--
mallest80--
foot locker promosEasy55--

Top Countries

🇺🇸United States
28.2%
🇬🇧United Kingdom
13.7%
🇮🇳India
8.0%
🇻🇳Vietnam
6.8%
🇮🇹Italy
6.4%

Analysis

Strengths

  • Strong revenue performance and growth

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

malletmallet londonmallettmalletsmallet shoes

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

ShopifyMagento

Sales Channels

Shop

Payment

PayPalShopify Payments

Reviews

TrustpilotTrustpilot

CDN

AWS CloudFrontjsDelivrCloudflarecdnjs

JavaScript

jQuery

Trending Footwear Products

Products gaining popularity in Footwear right now, based on Amazon & Google Trends data.

Women’s VL Court 3.0 Sneaker

Women’s VL Court 3.0 Sneaker

87
$74.95+43%
Flip Flops for Women with Arch Support Yoga Mat Comfortable Summer Beach Walking Thong Cushion Sandals Slip On Indoor Outdoor

Flip Flops for Women with Arch Support Yoga Mat Comfortable Summer Beach Walking Thong Cushion Sandals Slip On Indoor Outdoor

74
$13.99+35%
Kids Shoes Boys Girls Tennis Shoes Lightweight Sports Kids Sneakers Slip on with Bungee Lace for Running/Walking Little Kid/Big Kid

Kids Shoes Boys Girls Tennis Shoes Lightweight Sports Kids Sneakers Slip on with Bungee Lace for Running/Walking Little Kid/Big Kid

74
$19.88+27%
Cowboy Boots for Women Ankle Cowgirl Booties Pointed Toe Western Short Chunky Classic Boot

Cowboy Boots for Women Ankle Cowgirl Booties Pointed Toe Western Short Chunky Classic Boot

74
$59.99+27%
See all trending Footwear products

Frequently Asked Questions About mallet.com

Is mallet.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, mallet.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is mallet.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for mallet.com. However, our EcomScout rating is A+ (57/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is mallet.com's EcomScout rating and what does it mean?

mallet.com has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does mallet.com generate?

mallet.com receives approximately 1.1M visits per year with estimated monthly revenue of $369.9K - $845.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does mallet.com use?

We detected 3 Shopify apps on mallet.com, including Slick ‑ Multi Announcement Bar, Klaviyo Reviews, Hextom: Free Shipping Bar. The store uses the "(NEW HERO'S) - Mallet x WIRO | BOLD |..." Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Footwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against mallet.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

mallet.com Shopify store analysis • FootwearRetail • Likely Dropshipper • Rating: A+

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