This Toys Parenting store attracts 555.2K visits per year with estimated revenue of $34.5K - $86.2K/mo. It offers 304 products at an average price of $42.
Store descriptionShop for high-quality baby and toddler toys at Manhattan Toy Company. Our selection includes developmental toys, plush toys, wooden toys, and educational toys for boys and girls. Find the perfect toy to foster early childhood growth and imagination. Free ground shipping on US Contiguous orders over $75. Shop now!
Analysis by EcomScout Research Team · How we calculate ratings
Traffic breakdown: SearchOrganic 52%, Direct 19%, SocialOrganic 7%, Mail 7%.
Product pricing: Average price of $42 (range: $6 – $220). Mid-range pricing strategy.
Ad spend: Estimated $117/mo in paid search. Lean ad budget — primarily relying on organic or social channels.
Top markets: US (76%), CA (6%), VN (5%).
Best-selling product: Musical Lili Llama ($74). Other top sellers include Deep Sea Adventure, Doll Magnetic Pacifier Replacement Pink, Playdate Friends Harper.
Benchmark this competitor against the market
Range: $6 - $220
Based on our dropshipping detection analysis, manhattantoy.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
We don't have Trustpilot review data for manhattantoy.com. However, our EcomScout rating is B+ (43/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
manhattantoy.com has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
Playdate Friends Harper
$31
Monthly Ad Spend
$117
Google Ads estimate
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| manhattan toy companyEasy | 1K | $0.36 | $129 |
| personalized first doll | 70 | $3.45 | - |
| stella manhattan | 70 | - | - |
| manhattan toy dinosaur plush | 55 | - | - |
| where to buy manhattan toys | 55 | - | - |
Klaviyo: Product Reviews4.8
Shopify
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manhattantoy.com receives approximately 555.2K visits per year with estimated monthly revenue of $34.5K - $86.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
We detected 3 Shopify apps on manhattantoy.com, including Overlay Product Image Or Text, Klaviyo: Product Reviews, C: Mega Menu. The store uses the "manhattan-toy/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
This Shopify competitor analysis helps you benchmark your store against manhattantoy.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Toys store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.
Products gaining popularity in Toys right now, based on Amazon & Google Trends data.
Cupkin Animal Habitats Sticker Book | 12 Coloring & Activity, 500+ Stickers | Spiral-bound kids craft format with 12 activity scenes, 12 art pages, side-by-side viewing and easy-peel design for ages 2–8
Horizon Group USA Slimygloop Gelli Gels, Kuromi | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
Bezente Assorted Latex Rainbow Balloons 100 Pack 12 inch | Bright Color Balloons for Birthday Bridal Shower Wedding Party Decorations
PartyWoo Black Balloons 140pcs Different Sizes of 18 12 10 5 Inch | Balloons for Baby Shower Birthday Graduation Casino Gaming Anniversary Retirement Baby Party Decorations Black-Y18
Overlay Product Image Or Text
C: Mega Menu