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Maria Nila

marianila.dk
B+
49/100
EcomScout

Maria Nila receives an EcomScout Rating of B+ (49/100), ranking #57,894 out of 1,194,125 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 50.0K visits per year with estimated revenue of $3.2K - $6.2K/mo. It offers 171 products at an average price of DKK 235.

Analysis by EcomScout Research Team · How we calculate ratings

Hair CareBeauty & Personal CareHair Care Products
Est. Revenue/mo
$3.2K - $6.2K/mo
Est. Traffic/mo
4.2K
Products
171
Top Market
DK (100%)
Top Channel
N/A
Trustpilot
2.6/5 (97)

Store Intelligence Summary

Product pricing: Average price of DKK 235 (range: DKK 85 – DKK 625) — ≈ $35 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 2.6/5 based on 97 reviews. Mixed reviews — potential service or quality concerns.

Top markets: DK (100%).

Best-selling product: Head & Hair Heal Shampoo (DKK 239). Other top sellers include Head & Hair Heal Conditioner, Gloss Coat, True Soft Argan Oil.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Care Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$10.9M/mo
Total Stores
4,980
Avg Revenue
$2K/mo
Top 10% Threshold
$36K/mo

Competition Breakdown

37%
40%
16%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Hair Care market generates $11M/month across 4,980 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •77% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Hair Care stores earn $36K+/month
  • •This store outperforms 94% of Hair Care competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •234 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Hair Care

Shop91%Block76%Judge.me Product Reviews43%Klaviyo: Email Marketing & SMS37%

Best Selling Products

Head & Hair Heal Shampoo#1

Head & Hair Heal Shampoo

DKK 239≈ $36

Head & Hair Heal Conditioner#2

Head & Hair Heal Conditioner

DKK 239≈ $36

Gloss Coat#3

Gloss Coat

DKK 235≈ $35

True Soft Argan Oil#4

True Soft Argan Oil

DKK 260≈ $39

Head & Hair Heal Booster Masque#5

Head & Hair Heal Booster Masque

DKK 85≈ $13

True Soft Conditioner#6

True Soft Conditioner

DKK 229≈ $34

Structure Repair Leave In Cream#7

Structure Repair Leave In Cream

DKK 239≈ $36

Cream Heat Spray#8

Cream Heat Spray

DKK 219≈ $33

Head & Hair Heal Soothing Serum#9

Head & Hair Heal Soothing Serum

DKK 279≈ $42

Cleansing Powder#10

Cleansing Powder

DKK 159≈ $24

Analyzing...
Bounce Rate
37.8%
Pages/Visit
1.6
Avg. Time on Site
23s
Avg. Product Price
DKK 235

≈ $35 USD

Range: DKK 85 - DKK 625

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Revenue Performance50/100
Trustpilot45/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

2.6

97 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇰Denmark
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (4)

Pre-Order0Klaviyo: Email Marketing & SMSBack in Stock4.9Block

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free

Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free

60
$8.67-11%
ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends

ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends

59
$11.71-11%
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

57
$29.00+29%
Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set

Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set

57
$35.99-11%
Explore all trending products

Monitor this store daily.

Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About Maria Nila

Is Maria Nila a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Maria Nila is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Maria Nila safe to buy from? Is it a scam?

Maria Nila has a Trustpilot rating of 2.6/5 based on 97 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (49/100).

What is Maria Nila's EcomScout rating and what does it mean?

Maria Nila has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Maria Nila generate?

Maria Nila receives approximately 50.0K visits per year with estimated monthly revenue of $3.2K - $6.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Maria Nila use?

We detected 4 Shopify apps on Maria Nila, including Pre-Order, Klaviyo: Email Marketing & SMS, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Maria Nila. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Maria Nila Shopify store analysis • Hair Care • Beauty & Personal Care • Unlikely Dropshipper • Rating: B+

Last updated: August 12, 2026

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