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Maria Nila

marianila.se
63/100
EcomScout

Maria Nila receives an EcomScout Rating of S (63/100), ranking #4,436 out of 378,623 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 322.8K visits per year with estimated revenue of $13.5K - $26.2K/mo. It offers 205 products at an average price of $325.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$13.5K - $26.2K/mo
Est. Traffic/mo
26.9K
Products
205
Top Market
SE (95%)
Top Channel
direct (24%)
Trustpilot
2.5/5 (95)

Store Intelligence Summary

Traffic breakdown: direct 24%, referral 11%.

Product pricing: Average price of $325 (range: $119 – $499). Positioned in the premium segment.

0

Customer trust: Trustpilot score 2.5/5 based on 95 reviews. Mixed reviews — potential service or quality concerns.

Top markets: SE (95%), DK (5%).

Best-selling product: Bond Builder ($499). Other top sellers include Head & Hair Heal Shampoo, True Soft Conditioner, Gloss Coat.

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Care Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$2.2M/mo
Total Stores
698
Avg Revenue
$3K/mo
Top 10% Threshold
$55K/mo

Competition Breakdown

24%
49%
16%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hair Care market generates $2M/month across 698 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • 73% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Hair Care stores earn $55K+/month
  • This store outperforms 94% of Hair Care competitors
  • Low average order value ($0) — consider bundling or upsells
  • 51 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
34.1%
Pages/Visit
3.1
Avg. Time on Site
5m 49s
Avg. Product Price
$325

Range: $119 - $499

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth75/100
Trustpilot45/100
Marketing Efficiency7/100

Traffic Sources

direct24.4%
referral11.0%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

2.5

95 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇸🇪Sweden
95.4%
🇩🇰Denmark
4.6%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink

ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink

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L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

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slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)

slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)

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Frequently Asked Questions About Maria Nila

Is Maria Nila a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Maria Nila is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Maria Nila safe to buy from? Is it a scam?

Maria Nila has a Trustpilot rating of 2.5/5 based on 95 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (63/100).

What is Maria Nila's EcomScout rating and what does it mean?

Maria Nila has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Maria Nila generate?

Maria Nila receives approximately 322.8K visits per year with estimated monthly revenue of $13.5K - $26.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Maria Nila use?

We detected 5 Shopify apps on Maria Nila, including Pre-Order, Klaviyo: Email Marketing & SMS, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Maria Nila. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Maria Nila Shopify store analysis • Hair CareBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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