Traffic breakdown: SearchOrganic 45%, Direct 16%, Affiliate 9%, SearchPaid 8%.
Product pricing: Average price of $54 (range: $12 – $95). Mid-range pricing strategy.
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Top markets: US (79%), MX (4%), CA (2%).
Best-selling product: Molcajete ($95). Other top sellers include Heirloom Corn Masa Harina.
How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.