Matchbox
matchbox.com.auMatchbox receives an EcomScout Rating of S (61/100), ranking #4,567 out of 204,936 Shopify stores we track. This Kitchenware Home & Garden store attracts 668.5K visits per year with estimated revenue of $21.8K - $48.0K/mo. It offers 2.5K+ products at an average price of $33.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 19%, referral 2%.
Product pricing: Average price of $33 (range: $2 – $70). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.0/5 based on 4 reviews. Good standing with customers.
Top markets: AU (89%), US (4%), HK (2%).
Best-selling product: FreeSip Stainless Steel Insulated 24oz Candy Coated (Pink Purple) ($59.95). Other top sellers include FreeSip Stainless Steel Insulated 24oz Rose Quartz (Pink), FreeSip Stainless Steel Insulated 32oz Rose Quartz (Pink), Carbon Steel Wok - 36cm.
Kitchenware Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Kitchenware market generates $0M/month across 36 stores
- •11% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Kitchenware stores earn $108K+/month
- •This store outperforms 96% of Kitchenware competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Kitchenware
Best Selling Products
#1FreeSip Stainless Steel Insulated 24oz Candy Coated (Pink Purple)
$59.95
#2FreeSip Stainless Steel Insulated 24oz Rose Quartz (Pink)
$59.95
#3FreeSip Stainless Steel Insulated 32oz Rose Quartz (Pink)
$69.95
#4Carbon Steel Wok - 36cm
$39.95
#5Baking Tray - 35cm x 25cm
$12.95
#6Tempered Glass Chopping Board - Plain
$12.95
#7Avocado Pod
$6.95
#8Straw Cleaning Brush
$1.5
Range: $2 - $70
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2
Google Ads estimate
Yearly Ad Budget
$24
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| matchbox.com.au | 28 | - | - |
Trustpilot Rating
4 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Frequently Asked Questions About Matchbox
Is Matchbox a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Matchbox is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Matchbox safe to buy from? Is it a scam?
Matchbox has a Trustpilot rating of 4.0/5 based on 4 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (61/100).
What is Matchbox's EcomScout rating and what does it mean?
Matchbox has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Matchbox generate?
Matchbox receives approximately 668.5K visits per year with estimated monthly revenue of $21.8K - $48.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Matchbox use?
We detected 11 Shopify apps on Matchbox, including Shop, Gorgias, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Kitchenware store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Matchbox. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchenware store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.