Traffic breakdown: paid 26%, organic 19%.
Product pricing: Average price of £12 (range: £2 – £18) — ≈ $15 USD. Budget-friendly positioning targeting volume sales.
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Customer trust: Trustpilot score 4.7/5 based on 60 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (100%).
Best-selling product: Aria Huggie in Gold (£15). Other top sellers include MATCHBOX Gift Box, Aria Huggie in Silver, Callie Stud Earring in Gold.
How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.