Matsato
matsato.comMatsato receives an EcomScout Rating of S (76/100), ranking #627 out of 886,439 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 1.4M visits per year with estimated revenue of $187.3K - $374.7K/mo. It offers 19 products at an average price of $59.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 18%, organic 15%, referral 9%, paid 1%.
Product pricing: Average price of $59 (range: $17 – $92). Mid-range pricing strategy.
Ad spend: Estimated $250/mo in paid search ($3.0K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.4/5 based on 17,922 reviews. Good standing with customers.
Top markets: US (31%), BR (13%), LT (10%).
Best-selling product: Matsato Classic Knife ($66.60). Other top sellers include Matsato Osuren 6" Chef's Knife, Matsato 6" Meat Cleaver Knife, Matsato Pocket Knife.
Specialty Foods Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Specialty Foods market generates $26M/month across 8,775 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Specialty Foods stores earn $52K+/month
- •This store outperforms 94% of Specialty Foods competitors
- •Low average order value ($0) — consider bundling or upsells
- •484 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Specialty Foods
Best Selling Products
#1Matsato Classic Knife
$66.60
#2Matsato Osuren 6" Chef's Knife
$83.99
#3Matsato 6" Meat Cleaver Knife
$83.30
#4Matsato Pocket Knife
$37.47
#5Matsato Premium 6" Chef's Knife
$44.98
#6Emura Frying Set
$34.98
#7Emura Non-Stick Pan
$84.98
#8Emura Lid
$39.98
#9Emura Kitchen Protectant Set
$17.48
#10Emura Kitchen Utensil Set
$34.98
Range: $17 - $92
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$250
Google Ads estimate
Yearly Ad Budget
$3K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| sharp knifeEasy | 2K | $0.02 | $1 |
| morimoto knivesEasy | 220 | - | - |
| world's best knife | 200 | - | - |
| deals on knives | 190 | - | - |
| matador knivesEasy | 180 | - | - |
Trustpilot Rating
17,922 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
TrustpilotSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses
Frequently Asked Questions About Matsato
Is Matsato a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Matsato is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Matsato safe to buy from? Is it a scam?
Matsato has a Trustpilot rating of 4.4/5 based on 17,922 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (76/100).
What is Matsato's EcomScout rating and what does it mean?
Matsato has an EcomScout rating of S (76/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Matsato generate?
Matsato receives approximately 1.4M visits per year with estimated monthly revenue of $187.3K - $374.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Matsato use?
We detected 5 Shopify apps on Matsato, including Shop, Trustpilot, Block and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Specialty Foods store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Matsato. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.