Happy Howl
thehappyhowl.comHappy Howl receives an EcomScout Rating of S (79/100), ranking #142 out of 541,136 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 846.7K visits per year with estimated revenue of $178.1K - $356.1K/mo. It offers 9 products at an average price of $109.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 20%, referral 12%.
Product pricing: Average price of $109 (range: $29 – $255). Positioned in the premium segment.
Ad spend: Estimated $21.7K/mo in paid search ($260.3K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 4.4/5 based on 4,719 reviews. Good standing with customers.
Top markets: US (95%), PK (4%), CA (1%).
Best-selling product: 100% Human-Grade Dog Food ($115). Other top sellers include Two Flavor Combo Packs, Bulk Variety Pack, Happy Joints - Cartilage & Mobility Supplement.
Specialty Foods Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Specialty Foods market generates $21M/month across 4,283 stores
- •7% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Specialty Foods stores earn $75K+/month
- •This store outperforms 93% of Specialty Foods competitors
- •Low average order value ($0) — consider bundling or upsells
- •320 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Specialty Foods
Best Selling Products
Range: $29 - $255
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$22K
Google Ads estimate
Yearly Ad Budget
$260K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| dog | 878K | $0.93 | $8.1K |
| pet stores near meEasy | 450K | $0.75 | $2.0K |
| dog food | 46K | $2.25 | $188.3K |
| pet store | 38K | $0.81 | $9.1K |
| chewy coupon | 27K | - | - |
Trustpilot Rating
4,719 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Trustpilot
PageFly Landing Page Builder
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Frequently Asked Questions About Happy Howl
Is Happy Howl a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Happy Howl is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Happy Howl safe to buy from? Is it a scam?
Happy Howl has a Trustpilot rating of 4.4/5 based on 4,719 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (79/100).
What is Happy Howl's EcomScout rating and what does it mean?
Happy Howl has an EcomScout rating of S (79/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Happy Howl generate?
Happy Howl receives approximately 846.7K visits per year with estimated monthly revenue of $178.1K - $356.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Happy Howl use?
We detected 14 Shopify apps on Happy Howl, including Shop, Klaviyo: Email Marketing & SMS, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Specialty Foods store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Happy Howl. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.