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MATT & NAT

mattandnat.com
66/100
EcomScout

MATT & NAT receives an EcomScout Rating of S (66/100), ranking #2,017 out of 138,838 Shopify stores we track. This Accessories Retail store attracts 2.2M visits per year with estimated revenue of $149.0K - $347.6K/mo. It offers 866 products at an average price of $85.

Store descriptionPremium-quality vegan leather bags, purses, and designer accessories. Cruelty-free. Fashion forward. Made with recycled materials. Shop the official store now.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$149.0K - $347.6K/mo
Est. Traffic/mo
181.3K
Products
866
Top Market
CA (42%)
Top Channel
Search (68%)
Trustpilot
2.6/5 (2,956)

Store Intelligence Summary

Traffic breakdown: Search 68%, Direct 14%, Social 7%, Referrals 4%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $85 (range: $5 – $295). Mid-range pricing strategy.

Ad spend: Estimated $3.2K/mo in paid search ($38.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.6/5 based on 2,956 reviews. Mixed reviews — potential service or quality concerns.

Top markets: CA (42%), US (32%), GB (8%).

Best-selling product: DREW Vegan Mini Crossbody Bag - Vintage ($38.50). Other top sellers include KENSI Vegan Satchel - Vintage, RAYLANMED Vegan Diaper Bag - Vintage, SCHLEPP Vegan Tote Bag - Vintage.

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$16.7M/mo
Total Stores
10,083
Avg Revenue
$2K/mo
Top 10% Threshold
$12K/mo

Competition Breakdown

34%
54%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Accessories market generates $17M/month across 10,083 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 88% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Accessories stores earn $12K+/month
  • This store outperforms 86% of Accessories competitors
  • Belts shows highest opportunity with $2,360 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 135 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
36.3%
Pages/Visit
6.8
Avg. Time on Site
2m 43s
Avg. Product Price
$85

Range: $5 - $295

Rating Breakdown

Business Quality80/100
Revenue Performance71/100
Traffic Growth60/100
Trustpilot60/100
Marketing Efficiency53/100

Traffic Sources

Search68.0%
Direct13.7%
Social7.0%
Referrals3.8%
Paid Referrals1.1%

Marketing & Ad Spend

Monthly Ad Spend

$3K

Google Ads estimate

Yearly Ad Budget

$38K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
matt and natEasy7K$0.40$906
mat and natEasy2K--
matt & nat1K--
vegan leather bagsEasy1K$1.75$606
vegan pursesEasy900$1.81$876

Trustpilot Rating

2.6

2,956 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇨🇦Canada
42.3%
🇺🇸United States
32.3%
🇬🇧United Kingdom
8.3%
🇦🇺Australia
6.2%
🇫🇷France
2.6%

Analysis

Strengths

  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Top Keywords

matt & natmatt and natcrossbodymatt and nat backpack menhobo bag

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

ShopifyOpenCart

Analytics

Google AnalyticsGoogle Tag ManagerHotjar

Advertising

Google AdsMicrosoft AdvertisingCriteo

Email Marketing

Klaviyo: Email Marketing & SMS

Personalization

Evergage

Video

VimeoYouTube

Trending Accessories Products

Products gaining popularity in Accessories right now, based on Amazon & Google Trends data.

Mens Belt Leather Ratchet Belt - Customizable Fit, Effortless Style (35mm)

Mens Belt Leather Ratchet Belt - Customizable Fit, Effortless Style (35mm)

78
$12.72+13%
Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

66
$12.73+3%
Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

63
$36.99-33%
3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

62
$11.99+19%
See all trending Accessories products

Frequently Asked Questions About MATT & NAT

Is MATT & NAT a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, MATT & NAT is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is MATT & NAT safe to buy from? Is it a scam?

MATT & NAT has a Trustpilot rating of 2.6/5 based on 2,956 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (66/100).

What is MATT & NAT's EcomScout rating and what does it mean?

MATT & NAT has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does MATT & NAT generate?

MATT & NAT receives approximately 2.2M visits per year with estimated monthly revenue of $149.0K - $347.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does MATT & NAT use?

We detected 2 Shopify apps on MATT & NAT, including Beacon Fraud Prevention, Advanced Predictive Search. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against MATT & NAT. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

MATT & NAT Shopify store analysis • AccessoriesRetail • Unlikely Dropshipper • Rating: S

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