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mcobeauty.com

mcobeauty.com
64/100
EcomScout

mcobeauty.com receives an EcomScout Rating of S (64/100), ranking #6,834 out of 969,717 Shopify stores we track. This Cosmetics Beauty & Personal Care store attracts 2.8M visits per year with estimated revenue of $87.6K - $170.4K/mo. It offers 300 products at an average price of A$27.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$87.6K - $170.4K/mo
Est. Traffic/mo
237.2K
Products
300
Top Market
AU (55%)
Top Channel
organic (53%)
Trustpilot
2.3/5 (17)

Store Intelligence Summary

Traffic breakdown: organic 53%, direct 20%, paid 10%, social 4%.

Product pricing: Average price of A$27 (range: A$12 – A$49) — ≈ $18 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $277/mo in paid search ($3.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.3/5 based on 17 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (55%), US (20%), NZ (4%).

Best-selling product: Grip Hydrating Skin Tint (A$30). Other top sellers include XtendLash Mascara, Peptide Lip Treatment, Sun Drenched Fragrance Mists.

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cosmetics Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$2.2M/mo
Total Stores
1,504
Avg Revenue
$1K/mo
Top 10% Threshold
$29K/mo

Competition Breakdown

44%
35%
14%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cosmetics market generates $2M/month across 1,504 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 79% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Cosmetics stores earn $29K+/month
  • This store outperforms 95% of Cosmetics competitors
  • Low average order value ($0) — consider bundling or upsells
  • 64 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
29.6%
Pages/Visit
7.1
Avg. Time on Site
2m 41s
Avg. Product Price
A$27

≈ $18 USD

Range: A$12 - A$49

Rating Breakdown

Traffic Growth90/100
Business Quality80/100
Revenue Performance59/100
Marketing Efficiency50/100
Trustpilot40/100

Traffic Sources

organic53.0%
direct20.1%
paid10.2%
social4.0%
referral2.9%

Marketing & Ad Spend

Monthly Ad Spend

$277

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
mallybeautyEasy840$0.31$19
mac beauty660$0.68$142
astarte cosmeticsEasy540--
mcobeautyEasy270--
mco beauty180--

Trustpilot Rating

2.3

17 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
55.5%
🇺🇸United States
20.5%
🇳🇿New Zealand
4.5%
🇬🇧United Kingdom
2.4%
🇨🇦Canada
1.9%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

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Frequently Asked Questions About mcobeauty.com

Is mcobeauty.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, mcobeauty.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is mcobeauty.com safe to buy from? Is it a scam?

mcobeauty.com has a Trustpilot rating of 2.3/5 based on 17 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (64/100).

What is mcobeauty.com's EcomScout rating and what does it mean?

mcobeauty.com has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does mcobeauty.com generate?

mcobeauty.com receives approximately 2.8M visits per year with estimated monthly revenue of $87.6K - $170.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does mcobeauty.com use?

We detected 12 Shopify apps on mcobeauty.com, including Klaviyo: Email Marketing & SMS, Back in Stock, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cosmetics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against mcobeauty.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

mcobeauty.com Shopify store analysis • CosmeticsBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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