Alleyoop
meetalleyoop.comAlleyoop receives an EcomScout Rating of S (66/100), ranking #3,767 out of 672,598 Shopify stores we track. This Cosmetics Beauty & Personal Care store attracts 1.0M visits per year with estimated revenue of $49.2K - $95.6K/mo. It offers 55 products at an average price of $27.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 39%, direct 35%, social 8%, paid 6%.
Product pricing: Average price of $27 (range: $1 – $102). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $1.9K/mo in paid search ($22.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.7/5 based on 64 reviews. Excellent reputation — customers rate this store highly.
Top markets: US (50%), NG (12%), CA (8%).
Best-selling product: Checkout+ ($0.98). Other top sellers include Go the Distance Lengthening Tubing Mascara, 11th Hour, Multi-Tasker Brush.
Cosmetics Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Cosmetics market generates $1M/month across 823 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •77% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Cosmetics stores earn $37K+/month
- •This store outperforms 95% of Cosmetics competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Cosmetics
Best Selling Products
Range: $1 - $102
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2K
Google Ads estimate
Yearly Ad Budget
$23K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| contourEasy | 47K | $1.16 | $3.7K |
| alleyoopEasy | 4K | $0.29 | $1 |
| what color looks best on meEasy | 1K | - | - |
| alleyoop makeupEasy | 570 | - | - |
| contouring makeupEasy | 440 | $1.63 | $443 |
Trustpilot Rating
64 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Frequently Asked Questions About Alleyoop
Is Alleyoop a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Alleyoop is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Alleyoop safe to buy from? Is it a scam?
Alleyoop has a Trustpilot rating of 4.7/5 based on 64 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (66/100).
What is Alleyoop's EcomScout rating and what does it mean?
Alleyoop has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Alleyoop generate?
Alleyoop receives approximately 1.0M visits per year with estimated monthly revenue of $49.2K - $95.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Alleyoop use?
We detected 9 Shopify apps on Alleyoop, including Shop, UpPromote Affiliate Marketing, Octane AI: Advanced Quiz Maker and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Cosmetics store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Alleyoop. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.