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Melaleuca homepage screenshot
72/100
EcomScout Rating
Rank #476 of 125,267
Products
N/A
Category Rank
#66
in Wellness

Wellness Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$47.8M/mo
Total Stores
1,656
Avg Revenue
$29K/mo
Top 10% Threshold
$254K/mo

Competition Breakdown

26%
28%
14%
26%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wellness market generates $48M/month across 1,656 stores
  • 26% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Wellness stores earn $254K+/month
  • This store outperforms 89% of Wellness competitors
  • Low average order value ($0) — consider bundling or upsells
  • 435 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
35.5%
Pages/Visit
7.7
Avg. Time on Site
6m 17s
Avg. Product Price
$460

Range: $460 - $460

Rating Breakdown

Revenue Performance80/100
Business Quality76/100
Trustpilot75/100
Traffic Growth65/100
Marketing Efficiency50/100

Traffic Sources

Direct75.4%
Search20.5%
Referrals3.3%
Social0.6%
Mail0.2%
Paid Referrals0.2%

Marketing & Ad Spend

Monthly Ad Spend

$11

Google Ads estimate

Yearly Ad Budget

$132

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
melaleuca wellnessEasy1K$3.14-
melaleuca membershipEasy135--
melaleuca wellness guideEasy44--
melaleuca sign upEasy44--
join melaleucaEasy40--

Trustpilot Rating

3.3

783 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
78.1%
🇨🇦Canada
10.3%
🇲🇽Mexico
3.3%
🇯🇵Japan
1.8%
🇲🇾Malaysia
1.2%

Analysis

Strengths

  • Strong revenue performance and growth

Weaknesses

  • Product catalog quality is poor

Recommendations

  • Enhance product descriptions, add more images, and expand catalog

Shopify Theme

Detecting theme...

Top Keywords

melaleucaメラルーカmelalucamelaleuca loginmelaleuca canada

Tech Stack & Apps

CDN

Cloudflare

Trending Wellness Products

Products gaining popularity in Wellness right now, based on Amazon & Google Trends data.

Retrospec Solana Yoga Mat 1" Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga, Pilates, Stretching, Floor & Fitness Workouts

Retrospec Solana Yoga Mat 1" Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga, Pilates, Stretching, Floor & Fitness Workouts

78
$39.99+29%
Nature’s Bounty Zinc 50mg, Immune Support & Antioxidant Supplement, Promotes Skin Health, 1 Caplet Per Day, Gluten Free, 250 Vegetarian Caplets

Nature’s Bounty Zinc 50mg, Immune Support & Antioxidant Supplement, Promotes Skin Health, 1 Caplet Per Day, Gluten Free, 250 Vegetarian Caplets

73
$8.68+10%
Essential Oil for Dryer Balls, 15ml Lavender Rain, Natural Laundry Fragrance, Long-Lasting Fresh Scent, Wool Dryer Balls Ideal for Diffusers, Candle Making, Multi-Use for Home & DIY

Essential Oil for Dryer Balls, 15ml Lavender Rain, Natural Laundry Fragrance, Long-Lasting Fresh Scent, Wool Dryer Balls Ideal for Diffusers, Candle Making, Multi-Use for Home & DIY

69
$16.49+25%
SU JUABA 4 Fl Oz Tea Tree Essential Oil, 100% Natural Aromatherapy Oil for Toenail, Skin, Face, Hair, Shampoo - 118ML

SU JUABA 4 Fl Oz Tea Tree Essential Oil, 100% Natural Aromatherapy Oil for Toenail, Skin, Face, Hair, Shampoo - 118ML

68
$8.99+25%
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Frequently Asked Questions About Melaleuca

Is Melaleuca a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Melaleuca is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Melaleuca safe to buy from? Is it a scam?

Melaleuca has a Trustpilot rating of 3.3/5 based on 783 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (72/100).

What is Melaleuca's EcomScout rating and what does it mean?

Melaleuca has an EcomScout rating of S (72/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Melaleuca generate?

Melaleuca receives approximately 21.6M visits per year with estimated monthly revenue of $11.7M - $27.2M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Melaleuca use?

App detection data for Melaleuca is being updated. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wellness store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Melaleuca. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Melaleuca Shopify store analysis • WellnessHealthcare • Likely Dropshipper • Rating: S

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