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merino.tech

merino.tech

Merino.Tech offers premium merino wool apparel designed for ultimate comfort, breathability, and performance. Our soft, moisture-wicking, and thermoregulating fabrics keep you warm in winter and cool in summer. Perfect for travel, sports, and everyday wear. Experience durability, odor resistance, and natural elegance!

60/100
EcomScout Rating
Rank #3,812 of 126,507
Products
705
Category Rank
#221
in Apparel

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.9M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$9K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $9K+/month
  • This store outperforms 83% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
38.8%
Pages/Visit
4.3
Avg. Time on Site
1m 28s
Avg. Product Price
$65

Range: $20 - $125

Rating Breakdown

Business Quality100/100
Marketing Efficiency70/100
Revenue Performance56/100
Traffic Growth50/100
Trustpilot50/100

Traffic Sources

Direct45.5%
Search44.0%
Social6.3%
Referrals3.5%
Paid Referrals0.6%
Mail0.1%

Marketing & Ad Spend

Monthly Ad Spend

$32K

Google Ads estimate

Yearly Ad Budget

$381K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
smartwoolEasy41K$0.48$3.6K
icebreakerEasy32K$0.44$2.1K
merino woolEasy17K$0.69$3.0K
long johns14K$0.93$166
wool socksEasy12K$1.60$4.3K

Trustpilot Rating

2.8

24 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
87.5%
🇻🇳Vietnam
4.2%
🇨🇦Canada
2.7%
🇲🇽Mexico
0.8%
🇬🇧United Kingdom
0.8%

Analysis

Strengths

  • High business quality and trust indicators

Recommendations

  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

merino techunbound merinomerino wool underwearmerinotechmerino wool

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

ShopBuy Button channelGoogle & YouTube

CDN

AWS CloudFront

Customer Support

Tidio Live Chat

Payment

Shopify Payments

Analytics

Google AnalyticsSegment

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

84
$8.79+31%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

83
$17.99+31%
WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

83
$1073.78+31%
YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

78
$1168.24+31%
See all trending Apparel products

Frequently Asked Questions About merino.tech

Is merino.tech a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, merino.tech is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is merino.tech safe to buy from? Is it a scam?

merino.tech has a Trustpilot rating of 2.8/5 based on 24 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (60/100).

What is merino.tech's EcomScout rating and what does it mean?

merino.tech has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does merino.tech generate?

merino.tech receives approximately 754.0K visits per year with estimated monthly revenue of $53.6K - $125.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does merino.tech use?

We detected 4 Shopify apps on merino.tech, including スマホナビゲーション|リテリア Navigation, Klaviyo Reviews, Qe Slider ‑ Carousel Slider and more. The store uses the "Updated Version 8.0.0 19.06.2025" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against merino.tech. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

merino.tech Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: S

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