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middle-earth.yoga

middle-earth.yoga
B+
45/100
EcomScout

middle-earth.yoga receives an EcomScout Rating of B+ (45/100), ranking #84,509 out of 1,196,419 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 123.6K visits per year with estimated revenue of $19.7K - $42.6K/mo. It offers 45 products at an average price of £99.

Analysis by EcomScout Research Team · How we calculate ratings

Outdoor GearSports & OutdoorsAthletic Equipment
Est. Revenue/mo
$19.7K - $42.6K/mo
Est. Traffic/mo
10.3K
Products
45
Top Market
US (77%)
Top Channel
organic (85%)
Est. Ad Spend/mo
$4

Store Intelligence Summary

Traffic breakdown: organic 85%, referral 5%, paid 3%, direct 3%.

Product pricing: Average price of £99 (range: £25 – £188) — ≈ $126 USD. Positioned in the premium segment.

Ad spend: Estimated $4/mo in paid search ($48/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (77%), GB (23%).

Best-selling product: MISTY MOUNTAINS™ Yoga Mat (£96). Other top sellers include The SHIRE™ Yoga Mat, LONELY MOUNTAIN™ Yoga Mat, TREE OF GONDOR™ Yoga Mat.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$32.7M/mo
Total Stores
8,492
Avg Revenue
$4K/mo
Top 10% Threshold
$71K/mo

Competition Breakdown

30%
34%
23%
5%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Outdoor Gear market generates $33M/month across 8,492 stores
  • •8% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Outdoor Gear stores earn $71K+/month
  • •This store outperforms 95% of Outdoor Gear competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •638 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Outdoor Gear

Shop95%Block74%Judge.me Product Reviews38%Pre-Order34%

Best Selling Products

MISTY MOUNTAINS™ Yoga Mat#1

MISTY MOUNTAINS™ Yoga Mat

£96≈ $122

The SHIRE™ Yoga Mat#2

The SHIRE™ Yoga Mat

£96≈ $122

LONELY MOUNTAIN™ Yoga Mat#3

LONELY MOUNTAIN™ Yoga Mat

£96≈ $122

TREE OF GONDOR™ Yoga Mat#4

TREE OF GONDOR™ Yoga Mat

£96≈ $122

ANCIENTS OF GONDOR™ Yoga Mat#5

ANCIENTS OF GONDOR™ Yoga Mat

£96≈ $122

ROHAN™ Yoga Mat#6

ROHAN™ Yoga Mat

£96≈ $122

Realm of MIDDLE-EARTH™ Indigo Mug#7

Realm of MIDDLE-EARTH™ Indigo Mug

£34≈ $43

Realm of MIDDLE EARTH™ 'Moonlit' Yoga Blanket/Throw#8

Realm of MIDDLE EARTH™ 'Moonlit' Yoga Blanket/Throw

£171≈ $217

RINGS OF POWER™ Yoga Mat#9

RINGS OF POWER™ Yoga Mat

£96≈ $122

MISTY MOUNTAINS™ 'Hith' Throw/Yoga Blanket#10

MISTY MOUNTAINS™ 'Hith' Throw/Yoga Blanket

£188≈ $239

Analyzing...
Bounce Rate
41.2%
Pages/Visit
2.6
Avg. Time on Site
3m 52s
Avg. Product Price
£99

≈ $126 USD

Range: £25 - £188

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Revenue Performance48/100
Marketing Efficiency22/100

Traffic Sources

organic84.9%
referral4.9%
paid3.3%
direct2.7%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$4

Google Ads estimate

Yearly Ad Budget

$48

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
yoga mat ukEasy24$1.38$1

Top Countries

🇺🇸United States
77.1%
🇬🇧United Kingdom
22.9%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (9)

ShopJudge.me Product Reviews5.0Mailchimp4.8Pre-Order0Frequently Bought Together4.9Header hasBlockEcomsend4.9Back in Stock4.9

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Frequently Asked Questions About middle-earth.yoga

Is middle-earth.yoga a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, middle-earth.yoga is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is middle-earth.yoga safe to buy from? Is it a scam?

We don't have Trustpilot review data for middle-earth.yoga. However, our EcomScout rating is B+ (45/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is middle-earth.yoga's EcomScout rating and what does it mean?

middle-earth.yoga has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does middle-earth.yoga generate?

middle-earth.yoga receives approximately 123.6K visits per year with estimated monthly revenue of $19.7K - $42.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does middle-earth.yoga use?

We detected 9 Shopify apps on middle-earth.yoga, including Shop, Judge.me Product Reviews, Mailchimp and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against middle-earth.yoga. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

middle-earth.yoga Shopify store analysis • Outdoor Gear • Sports & Outdoors • Unlikely Dropshipper • Rating: B+

Last updated: July 24, 2026

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