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37/100
EcomScout

Middo receives an EcomScout Rating of B (37/100), ranking #24,441 out of 139,120 Shopify stores we track. This Dropshipping Retail store attracts 40.2K visits per year with estimated revenue of $3.9K - $9.0K/mo. It offers 517 products at an average price of $47.

Store descriptionEntdecken Sie exklusive Produkte, die Komfort, Stil & Freude vereinen. Nur online bei Middo erhältlich – jetzt entdecken!

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$3.9K - $9.0K/mo
Est. Traffic/mo
3.4K
Products
517
Top Market
DE (82%)
Top Channel
N/A
Trustpilot
4.2/5 (6)

Store Intelligence Summary

Product pricing: Average price of $47 (range: $4 – $170). Mid-range pricing strategy.

Customer trust: Trustpilot score 4.2/5 based on 6 reviews. Good standing with customers.

Top markets: DE (82%), NL (18%).

Best-selling product: SnowShield™ Thermokappe | Mütze, Nackenwärmer und Maske in einem ($29.95). Other top sellers include PowerFlex™ Arm Trainer | Verstellbar, Starker Griff & Heimfitness, Verstelbare Damesring met Steentjes – Stijlvol & Met Bijdrage aan KWF, SnowBoots™ Winter Boots - warm gevoerd, antislip & waterafstotend.

How is the EcomScout Rating calculated? The B grade (37/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Dropshipping Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$4.3M/mo
Total Stores
492
Avg Revenue
$9K/mo
Top 10% Threshold
$128K/mo

Competition Breakdown

17%
35%
27%
8%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Dropshipping market generates $4M/month across 492 stores
  • 13% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Dropshipping stores earn $128K+/month
  • This store outperforms 93% of Dropshipping competitors
  • Low average order value ($0) — consider bundling or upsells
  • 63 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
75.2%
Pages/Visit
1.7
Avg. Time on Site
10s
Avg. Product Price
$47

Range: $4 - $170

Rating Breakdown

Business Quality76/100
Trustpilot65/100
Revenue Performance31/100
Traffic Growth30/100
Marketing Efficiency7/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Trustpilot Rating

4.2

6 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇪Germany
82.4%
🇳🇱Netherlands
17.6%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

middo shopmiddoadlerlicht

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Fonts

Font Awesome

Sales Channels

Shop

CDN

jsDelivrCloudflarecdnjs

Reviews

TrustpilotTrustpilotJudge.me Product ReviewsJudge.me

Trending Products to Sell

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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About Middo

Is Middo a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Middo is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Middo safe to buy from? Is it a scam?

Middo has a Trustpilot rating of 4.2/5 based on 6 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B (37/100).

What is Middo's EcomScout rating and what does it mean?

Middo has an EcomScout rating of B (37/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Middo generate?

Middo receives approximately 40.2K visits per year with estimated monthly revenue of $3.9K - $9.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Middo use?

We detected 1 Shopify apps on Middo, including Klaviyo Reviews. The store uses the "transparent" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Dropshipping store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Middo. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Dropshipping store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Middo Shopify store analysis • DropshippingRetail • Likely Dropshipper • Rating: B

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