Military Kit
militarykit.comMilitary Kit receives an EcomScout Rating of S (71/100), ranking #743 out of 199,057 Shopify stores we track. This Military Clothing Fashion & Apparel store attracts 2.5M visits per year with estimated revenue of $90.7K - $196.5K/mo. It offers 2.5K+ products at an average price of $21.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 15%, referral 4%.
Product pricing: Average price of $21 (range: $6 – $65). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $60/mo in paid search ($720/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.4/5 based on 131 reviews. Good standing with customers.
Top markets: GB (63%), US (5%), FI (2%).
Best-selling product: British Army MTP Warm Weather Combat Trousers - Grade 1 ($23.95). Other top sellers include Olive Green Army Cotton T-Shirt, Kombat Black Combat Trousers, Highlander Ranger Green Waterproof Dry Bags 1-140L.
Military Clothing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Military Clothing market generates $0M/month across 3 stores
- •33% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Military Clothing stores earn $124K+/month
- •This store outperforms 98% of Military Clothing competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Military Clothing
Best Selling Products
#1British Army MTP Warm Weather Combat Trousers - Grade 1
$23.95
#2Olive Green Army Cotton T-Shirt
$6.95
#3Kombat Black Combat Trousers
$18.45
#4Highlander Ranger Green Waterproof Dry Bags 1-140L
$6.45
#5Kombat Special Forces Short Brim Camouflage Bush Hat
$7.95
#6Kombat BTP Camo Combat Trousers
$19.45
#7Nyrex Army Document Folders A4, A5, A6
$13.95
#8British Army PCS MTP Windproof Combat Smock - Grade 1
$44.95
#9Black Army Cotton T-Shirt
$6.95
#10Meindl Waterproof Mountain Boots Black - Grade 1
$64.95
Range: $6 - $65
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$60
Google Ads estimate
Yearly Ad Budget
$720
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| military kit | 180 | $0.45 | $16 |
| army surplus uk | 150 | $0.93 | $16 |
| uk army bootsEasy | 70 | - | - |
| army store ukEasy | 28 | - | - |
Trustpilot Rating
131 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Shopify Theme
Tech Stack & Apps
Browse All Apps →
SearchaniseSimilar Stores
View all →Frequently Asked Questions About Military Kit
Is Military Kit a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Military Kit is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Military Kit safe to buy from? Is it a scam?
Military Kit has a Trustpilot rating of 4.4/5 based on 131 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (71/100).
What is Military Kit's EcomScout rating and what does it mean?
Military Kit has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Military Kit generate?
Military Kit receives approximately 2.5M visits per year with estimated monthly revenue of $90.7K - $196.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Military Kit use?
We detected 8 Shopify apps on Military Kit, including Shop, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Military Clothing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Military Kit. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Military Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.