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milkbarstore.com

milkbarstore.com
S
60/100
EcomScout

milkbarstore.com receives an EcomScout Rating of S (60/100), ranking #18,209 out of 1,193,064 Shopify stores we track. This Snacks Food & Beverage store attracts 1.5M visits per year with estimated revenue of $172.5K - $431.2K/mo. It offers 67 products at an average price of $52.

Store descriptionCakes, cookies, pies and more! Christina Tosi's Milk Bar is an award-winning bakery known for familiar yet unexpected desserts like Milk Bar® Pie, Cereal Milk Soft Serve, and unfrosted layer cakes. Order online to get Milk Bar delivered anywhere in the U.S or visit one of our 12 locations.

Analysis by EcomScout Research Team · How we calculate ratings

SnacksFood & BeverageCookies
Est. Revenue/mo
$172.5K - $431.2K/mo
Est. Traffic/mo
124.2K
Products
67
Top Market
US (69%)
Top Channel
SearchOrganic (54%)
Est. Ad Spend/mo
$12.6K

Store Intelligence Summary

Traffic breakdown: SearchOrganic 54%, Direct 16%, SearchPaid 14%, SocialOrganic 6%.

Product pricing: Average price of $52 (range: $14 – $140). Mid-range pricing strategy.

Ad spend: Estimated $12.6K/mo in paid search ($151.4K/yr). Moderate paid strategy supplementing organic growth.

Top markets: US (69%), AU (3%), NG (3%).

Best-selling product: 6" Birthday Cake ($65). Other top sellers include Corn Cookie Tin - 6 Count, Milk Bar® Pie, Strawberry & Corn Truffle Dozen.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Snacks Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.0M/mo
Total Stores
4,739
Avg Revenue
$2K/mo
Top 10% Threshold
$15K/mo

Competition Breakdown

28%
59%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Snacks market generates $9M/month across 4,739 stores
  • •1% are enterprise stores (>$100K/mo) — achievable market
  • •87% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Snacks stores earn $15K+/month
  • •This store outperforms 87% of Snacks competitors
  • •Chips shows highest opportunity with $1,952 median revenue and medium competition
  • •High average order value ($183) suggests premium positioning works well
  • •53 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Snacks

Shop82%Block66%Judge.me Product Reviews35%Klaviyo: Email Marketing & SMS33%

Best Selling Products

6" Birthday Cake#1

6" Birthday Cake

$65

Corn Cookie Tin - 6 Count#2

Corn Cookie Tin - 6 Count

$28

Milk Bar® Pie#3

Milk Bar® Pie

$53

Strawberry & Corn Truffle Dozen#4

Strawberry & Corn Truffle Dozen

$40

Summer Assorted Truffle Box (18 Ct)#5

Summer Assorted Truffle Box (18 Ct)

$58

Baking Mix Variety Pack#6

Baking Mix Variety Pack

$39.99

The Cookie Faves Tin - 12 Count#7

The Cookie Faves Tin - 12 Count

$48

Sweets On-the-Go Duo#8

Sweets On-the-Go Duo

$66

The Milk Bar Sampler#9

The Milk Bar Sampler

$60

Lemon Bar Truffle Dozen#10

Lemon Bar Truffle Dozen

$40

Analyzing...
Bounce Rate
41.6%
Pages/Visit
2.6
Avg. Time on Site
50s
Avg. Product Price
$52

Range: $14 - $140

Rating Breakdown

Business Quality80/100
Marketing Efficiency80/100
Revenue Performance71/100
Traffic Growth60/100

Traffic Sources

SearchOrganic54.1%
Direct15.9%
SearchPaid14.2%
SocialOrganic6.1%
Referrals4.5%
SocialPaid2.8%
Affiliate0.8%
DisplayAds0.7%
GenAi0.6%
Mail0.3%

Marketing & Ad Spend

Monthly Ad Spend

$13K

Google Ads estimate

Yearly Ad Budget

$151K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
cookiesEasy208K$0.64$31
milk barEasy55K$0.65$182
milkbarEasy21K--
ice cream cakes near meEasy19K$2.13$83
funfetti cakeEasy10K--

Top Countries

🇺🇸United States
69.2%
🇦🇺Australia
2.9%
🇳🇬Nigeria
2.9%
🇨🇦Canada
2.7%
🇮🇳India
2.2%

Analysis

Strengths

  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

milk barmilkbargrannys creampiemomofuku cakemilk cookies

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

OrderLogic ‑ Min & Max Limits4.1Klaviyo Reviews4.8

E-commerce Platform

Shopify

Analytics

Google AnalyticsGoogle Tag Manager

Reviews

TrustpilotOkendoOkendo

Sales Channels

Shop

CDN

AWS CloudFront

Payment

Shopify Payments

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Trending Snacks Products

Products gaining popularity in Snacks right now, based on Amazon & Google Trends data.

Chex Mix Sweet & Salty Snack Mix, Family Size, 13.5 oz | Featuring Corn Chex, Vanilla Breadsticks, Pretzels, Peanuts, Rye Chips, and M&M's Milk Chocolate Candy, Great for Roadtrips

Chex Mix Sweet & Salty Snack Mix, Family Size, 13.5 oz | Featuring Corn Chex, Vanilla Breadsticks, Pretzels, Peanuts, Rye Chips, and M&M's Milk Chocolate Candy, Great for Roadtrips

91
$3.96+9900%
Little Debbie Oatmeal Crème Pies, 12 Individually Wrapped Sandwich Cookies, 16.2 OZ Box

Little Debbie Oatmeal Crème Pies, 12 Individually Wrapped Sandwich Cookies, 16.2 OZ Box

69
$2.97+8%
Nabisco Snacks Variety Pack, 4 Flavors, Cookies & Crackers, 20 Snack Packs | OREO Minis, NUTTER BUTTER Bites, CHIPS AHOY! Minis Cookies, and RITZ Bits Cheese Sandwich Crackers, Individually Wrapped

Nabisco Snacks Variety Pack, 4 Flavors, Cookies & Crackers, 20 Snack Packs | OREO Minis, NUTTER BUTTER Bites, CHIPS AHOY! Minis Cookies, and RITZ Bits Cheese Sandwich Crackers, Individually Wrapped

68
$8.87+8%
Wonderful Halos Mandarins, Sweet, Seedless, Easy Peel Mandarin Oranges - Healthy Food, Fresh Fruit, 3lb Bag

Wonderful Halos Mandarins, Sweet, Seedless, Easy Peel Mandarin Oranges - Healthy Food, Fresh Fruit, 3lb Bag

67
$4.99-3%
See all trending Snacks products

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Frequently Asked Questions About milkbarstore.com

Is milkbarstore.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, milkbarstore.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is milkbarstore.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for milkbarstore.com. However, our EcomScout rating is S (60/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is milkbarstore.com's EcomScout rating and what does it mean?

milkbarstore.com has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does milkbarstore.com generate?

milkbarstore.com receives approximately 1.5M visits per year with estimated monthly revenue of $172.5K - $431.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does milkbarstore.com use?

We detected 2 Shopify apps on milkbarstore.com, including OrderLogic ‑ Min & Max Limits, Klaviyo Reviews. The store uses the "Milkbar 2.0 - Production" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Snacks store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against milkbarstore.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Snacks store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

milkbarstore.com Shopify store analysis • Snacks • Food & Beverage • Unlikely Dropshipper • Rating: S

Last updated: July 8, 2026

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