Millets
millets.co.ukMillets receives an EcomScout Rating of S (74/100), ranking #519 out of 391,545 Shopify stores we track. This Outdoor Clothing & Equipment Sports & Outdoors store attracts 6.8M visits per year with estimated revenue of $508.2K - $1.1M/mo. It offers 2.5K+ products at an average price of $107.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 10%, referral 7%.
Product pricing: Average price of $107 (range: $25 – $189). Positioned in the premium segment.
Customer trust: Trustpilot score 4.6/5 based on 100,886 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (93%), US (1%), IE (1%).
Best-selling product: Nepal 65L Rucksack ($25). Other top sellers include Refurbished Adhara 500 Nightfall® Tent.
Outdoor Clothing & Equipment Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Outdoor Clothing & Equipment market generates $0M/month across 0 stores
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Outdoor Clothing & Equipment
Best Selling Products
Range: $25 - $189
Rating Breakdown
Traffic Sources
Trustpilot Rating
100,886 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
TrustpilotSimilar Stores
View all →Frequently Asked Questions About Millets
Is Millets a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Millets is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Millets safe to buy from? Is it a scam?
Millets has a Trustpilot rating of 4.6/5 based on 100,886 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (74/100).
What is Millets's EcomScout rating and what does it mean?
Millets has an EcomScout rating of S (74/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Millets generate?
Millets receives approximately 6.8M visits per year with estimated monthly revenue of $508.2K - $1.1M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Millets use?
We detected 3 Shopify apps on Millets, including Trustpilot, Yotpo Reviews & UGC, Block.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Outdoor Clothing & Equipment store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Millets. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Clothing & Equipment store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.