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Minga London homepage screenshot

Minga London

mingalondon.com
71/100
EcomScout

Minga London receives an EcomScout Rating of S (71/100), ranking #634 out of 138,838 Shopify stores we track. This Apparel Retail store attracts 7.0M visits per year with estimated revenue of $449.7K - $1.0M/mo. It offers 517 products at an average price of $54.

Store description48h UK Delivery, Free over £80. Students get 15% off. All weirdos are welcome! Independent brand since 2014. Discover unique, Y2k, Grunge, and Tumblr-inspired fashion.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$449.7K - $1.0M/mo
Est. Traffic/mo
580.7K
Products
517
Top Market
US (38%)
Top Channel
Search (54%)
Trustpilot
3.4/5 (1,873)

Store Intelligence Summary

Traffic breakdown: Search 54%, Direct 24%, Social 11%, Referrals 4%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $54 (range: $6 – $120). Mid-range pricing strategy.

Ad spend: Estimated $302/mo in paid search ($3.6K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.4/5 based on 1,873 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (38%), GB (14%), DE (14%).

Best-selling product: Enigmatic Black Zip Up Hoodie ($66.00). Other top sellers include Blessed Arm Warmers, Elektra Black Headband, Pixel Kitty White Baby Tee.

How is the EcomScout Rating calculated? The S grade (71/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$49.8M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $50M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 85% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
38.0%
Pages/Visit
4.4
Avg. Time on Site
1m 44s
Avg. Product Price
$54

Range: $6 - $120

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Revenue Performance76/100
Traffic Growth65/100
Marketing Efficiency45/100

Traffic Sources

Search53.7%
Direct24.3%
Social11.3%
Referrals4.3%
Mail3.7%
Paid Referrals1.6%

Marketing & Ad Spend

Monthly Ad Spend

$302

Google Ads estimate

Yearly Ad Budget

$4K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
minga londonEasy8K--
mingaEasy4K$0.45$2
mingalondon1K--
minga clothingEasy360--
plain black hoodie zip up125--

Trustpilot Rating

3.4

1,873 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
38.1%
🇬🇧United Kingdom
14.3%
🇩🇪Germany
13.6%
🇫🇷France
5.0%
🇳🇱Netherlands
2.5%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Top Keywords

minga londonmingamingalondonbaby teeminga london uk

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

JavaScript

jQuery

CDN

jsDelivrAWS CloudFront

Sales Channels

Shop

Payment

Shopify PaymentsAfterpay

Analytics

Google AnalyticsMicrosoft Clarity

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See all trending Apparel products

Frequently Asked Questions About Minga London

Is Minga London a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Minga London is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Minga London safe to buy from? Is it a scam?

Minga London has a Trustpilot rating of 3.4/5 based on 1,873 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (71/100).

What is Minga London's EcomScout rating and what does it mean?

Minga London has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Minga London generate?

Minga London receives approximately 7.0M visits per year with estimated monthly revenue of $449.7K - $1.0M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Minga London use?

We detected 4 Shopify apps on Minga London, including Slick ‑ Multi Announcement Bar, Klaviyo Reviews, Marquee and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Minga London. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Minga London Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: S

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