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Minor Figures

minorfigures.com

MINOR FIGURES is a coffee company that makes coffee products for coffee lovers. Barista Oat. Everyday Oat. Chai. No dairy.

51/100
EcomScout Rating
Rank #8,568 of 126,287
Products
31
Category Rank
#866
in Gifts & Novelties

Gifts & Novelties Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$13.1M/mo
Total Stores
2,901
Avg Revenue
$5K/mo
Top 10% Threshold
$73K/mo

Competition Breakdown

21%
44%
22%
6%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Gifts & Novelties market generates $13M/month across 2,901 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Gifts & Novelties stores earn $73K+/month
  • This store outperforms 94% of Gifts & Novelties competitors
  • Low average order value ($0) — consider bundling or upsells
  • 215 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
58.6%
Pages/Visit
2.1
Avg. Time on Site
25s
Avg. Product Price
$58

Range: $0 - $550

Rating Breakdown

Business Quality80/100
Trustpilot75/100
Revenue Performance49/100
Traffic Growth45/100
Marketing Efficiency12/100

Traffic Sources

Direct43.0%
Search39.4%
Social10.2%
Referrals5.9%
Paid Referrals1.3%
Mail0.1%

Trustpilot Rating

4.0

57 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
40.3%
🇬🇧United Kingdom
35.2%
🇫🇷France
8.0%
🇩🇪Germany
7.5%
🇯🇵Japan
4.1%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

minor figuresminor figures oat milkmainor figuresminor figures organic barista oat milkminor figures oat latte

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft Clarity

E-commerce Platform

Shopify

Subscriptions

SkioReCharge Subscriptions

JavaScript

jQuery

Sales Channels

Shop

Payment

Shopify Payments

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Frequently Asked Questions About Minor Figures

Is Minor Figures a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Minor Figures is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Minor Figures safe to buy from? Is it a scam?

Minor Figures has a Trustpilot rating of 4.0/5 based on 57 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (51/100).

What is Minor Figures's EcomScout rating and what does it mean?

Minor Figures has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Minor Figures generate?

Minor Figures receives approximately 489.3K visits per year with estimated monthly revenue of $24.1K - $56.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Minor Figures use?

We detected 2 Shopify apps on Minor Figures, including Klaviyo Reviews, Consentmo GDPR Compliance. The store uses the "10/25 Subscriptions LP" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Gifts & Novelties store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Minor Figures. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gifts & Novelties store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Minor Figures Shopify store analysis • Gifts & NoveltiesRetail • Unlikely Dropshipper • Rating: A

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