Product pricing: Average price of $34 (range: $18 – $159). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $4.1K/mo in paid search ($49.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (74%), IN (9%), DE (7%).
Best-selling product: Pure Press Powder Foundation ($25). Other top sellers include Invincible Anti-Aging HD Foundation, Skin Tint Creme Foundation, The Brow Pencil.
How is the EcomScout Rating calculated? The B+ grade (40/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.