Back to Stores
mobbeauty.com homepage screenshot

mobbeauty.com

mobbeauty.com
51/100
EcomScout

mobbeauty.com receives an EcomScout Rating of A (51/100), ranking #25,973 out of 904,922 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 761.7K visits per year with estimated revenue of $30.9K - $60.1K/mo. It offers 62 products at an average price of $21.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$30.9K - $60.1K/mo
Est. Traffic/mo
63.5K
Products
62
Top Market
US (70%)
Top Channel
organic (30%)
Est. Ad Spend/mo
$5.3K

Store Intelligence Summary

Traffic breakdown: organic 30%, direct 21%, paid 15%, social 10%.

Product pricing: Average price of $21 (range: $1 – $28). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $5.3K/mo in paid search ($63.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (70%), CA (7%), GB (6%).

Best-selling product: Blurring Ceramide Cream Foundation (Mini) ($1). Other top sellers include Cream Clay Eyeshadow, Soft Matte Lipstick, Smooth Precision Waterproof Lip Liner.

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
42.8%
Pages/Visit
6.3
Avg. Time on Site
2m 5s
Avg. Product Price
$21

Range: $1 - $28

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance49/100
Marketing Efficiency43/100

Traffic Sources

organic29.8%
direct21.3%
paid15.0%
social10.1%
referral5.1%

Marketing & Ad Spend

Monthly Ad Spend

$5K

Google Ads estimate

Yearly Ad Budget

$64K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
paletteEasy74K$0.89$4.3K
make upEasy28K$0.91$4.8K
glamneticEasy17K--
lipEasy15K$1.59$2.5K
euphoria makeupEasy8K--

Top Countries

🇺🇸United States
69.9%
🇨🇦Canada
6.9%
🇬🇧United Kingdom
5.6%
🇩🇪Germany
3.7%
🇲🇽Mexico
2.9%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

100
$35.00+313%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

94
$10.00+98%
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

93
$20.00+98%
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

88
$9.97+235%
See all trending Makeup products

Frequently Asked Questions About mobbeauty.com

Is mobbeauty.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, mobbeauty.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is mobbeauty.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for mobbeauty.com. However, our EcomScout rating is A (51/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is mobbeauty.com's EcomScout rating and what does it mean?

mobbeauty.com has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does mobbeauty.com generate?

mobbeauty.com receives approximately 761.7K visits per year with estimated monthly revenue of $30.9K - $60.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does mobbeauty.com use?

We detected 2 Shopify apps on mobbeauty.com, including Klaviyo: Email Marketing & SMS, Shop.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against mobbeauty.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

mobbeauty.com Shopify store analysis • MakeupBeauty & Personal Care • Unlikely Dropshipper • Rating: A

Last updated: