Back to Stores
prolash.com homepage screenshot

prolash.com

prolash.com
59/100
EcomScout

prolash.com receives an EcomScout Rating of A+ (59/100), ranking #4,662 out of 139,120 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 4.2M visits per year with estimated revenue of $483.2K - $1.1M/mo. It offers 51 products at an average price of $57.

Store descriptionAt-home lash extensions that last up to 10 days. Apply in 5 minutes or less. Safe on natural lashes. No salon needed. Shop Pro Lash.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$483.2K - $1.1M/mo
Est. Traffic/mo
353.6K
Products
51
Top Market
US (51%)
Top Channel
Search (53%)
Est. Ad Spend/mo
$5.0K

Store Intelligence Summary

Traffic breakdown: Search 53%, Direct 24%, Mail 7%, Social 6%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $57 (range: $12 – $85). Mid-range pricing strategy.

Ad spend: Estimated $5.0K/mo in paid search ($59.6K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (51%), CA (11%), AU (10%).

Best-selling product: Classic No. 01 ($70.00). Other top sellers include Volume No. 02, Classic Shorties No. 05, Single Lash Set - ProWear™.

How is the EcomScout Rating calculated? The A+ grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
71.9%
Pages/Visit
1.5
Avg. Time on Site
27s
Avg. Product Price
$57

Range: $12 - $85

Rating Breakdown

Revenue Performance78/100
Business Quality76/100
Traffic Growth60/100
Marketing Efficiency53/100

Traffic Sources

Search53.2%
Direct23.9%
Mail6.6%
Social6.3%
Referrals2.5%
Paid Referrals1.7%

Marketing & Ad Spend

Monthly Ad Spend

$5K

Google Ads estimate

Yearly Ad Budget

$60K

Projected annually

Top Countries

🇺🇸United States
51.2%
🇨🇦Canada
10.9%
🇦🇺Australia
10.0%
🇬🇧United Kingdom
8.1%
🇮🇳India
5.3%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

pro lashprolashwhat is a natural length for false eyelasheswhat lash sizes to usecan hybrid extensionms look natural

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Payment

Shopify PaymentsAfterpay

Store Design

Shogun Page Builder

CDN

Fastly

Sales Channels

Shop

Subscriptions

ReChargeReCharge Subscriptions

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly

LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly

70
$44.50-12%
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

57
$35.00-22%
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

54
$4.97-57%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

54
$11.00-19%
See all trending Makeup products

Frequently Asked Questions About prolash.com

Is prolash.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, prolash.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is prolash.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for prolash.com. However, our EcomScout rating is A+ (59/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is prolash.com's EcomScout rating and what does it mean?

prolash.com has an EcomScout rating of A+ (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does prolash.com generate?

prolash.com receives approximately 4.2M visits per year with estimated monthly revenue of $483.2K - $1.1M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does prolash.com use?

We detected 3 Shopify apps on prolash.com, including C: Mega Menu, Redo, Klaviyo Reviews. The store uses the "Tricore_ProLash_Essentials_PDLine | 3.5.0" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against prolash.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

prolash.com Shopify store analysis • MakeupBeauty & Personal Care • Likely Dropshipper • Rating: A+

Last updated: