Traffic breakdown: SearchOrganic 45%, SearchPaid 26%, Direct 19%, DisplayAds 5%.
Product pricing: Average price of $271 (range: $1 – $1,049). Positioned in the premium segment.
Ad spend: Estimated $1.2K/mo in paid search ($14.1K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (100%).
Best-selling product: Moiswell Gravity Drain Plug for Models SP60, MP145, MP70, and ME-7S ($12.90). Other top sellers include Moiswell New Replacement Pump Outlet for Models VP170/VP240.
How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.