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72/100
EcomScout

Mokee receives an EcomScout Rating of S (72/100), ranking #2,004 out of 1,016,654 Shopify stores we track. This Nursery Furniture Baby & Kids store attracts 364.4K visits per year with estimated revenue of $164.4K - $361.8K/mo. It offers 342 products at an average price of £250.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$164.4K - $361.8K/mo
Est. Traffic/mo
30.4K
Products
342
Top Market
GB (87%)
Top Channel
paid (40%)
Trustpilot
4.4/5 (611)

Store Intelligence Summary

Traffic breakdown: paid 40%, organic 30%, social 9%, referral 4%.

Product pricing: Average price of £250 (range: £10 – £919) — ≈ $318 USD. Positioned in the premium segment.

Ad spend: Estimated $140/mo in paid search ($1.7K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.4/5 based on 611 reviews. Good standing with customers.

Top markets: GB (87%), US (12%), IE (1%).

Best-selling product: Mini Cot Bed 3-Piece Nursery Furniture Set - Beech (£919). Other top sellers include Mini Cot Bed 3-Piece Nursery Furniture Set - White Beech, Double Wardrobe - Beech, Wooden Baby Gym with Animal Toys.

How is the EcomScout Rating calculated? The S grade (72/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Nursery Furniture Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$305K/mo
Total Stores
9
Avg Revenue
$34K/mo
Top 10% Threshold
$268K/mo

Competition Breakdown

11%
44%
11%
33%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Nursery Furniture market generates $0M/month across 9 stores
  • 33% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Nursery Furniture stores earn $268K+/month
  • This store outperforms 87% of Nursery Furniture competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
59.5%
Pages/Visit
2.3
Avg. Time on Site
2m 15s
Avg. Product Price
£250

≈ $318 USD

Range: £10 - £919

Rating Breakdown

Trustpilot95/100
Business Quality80/100
Revenue Performance75/100
Traffic Growth70/100
Marketing Efficiency27/100

Traffic Sources

paid39.6%
organic29.9%
social8.6%
referral3.6%
direct3.0%

Marketing & Ad Spend

Monthly Ad Spend

$140

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
mokee ukEasy55--
crib ukEasy44$1.92-
cheap childrens bedroom furniture ukEasy24--
baby cots londonEasy12--
baby cots ukEasy4$0.64-

Trustpilot Rating

4.4

611 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
86.9%
🇺🇸United States
11.7%
🇮🇪Ireland
1.4%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Mokee

Is Mokee a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Mokee is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Mokee safe to buy from? Is it a scam?

Mokee has a Trustpilot rating of 4.4/5 based on 611 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (72/100).

What is Mokee's EcomScout rating and what does it mean?

Mokee has an EcomScout rating of S (72/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Mokee generate?

Mokee receives approximately 364.4K visits per year with estimated monthly revenue of $164.4K - $361.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Mokee use?

We detected 6 Shopify apps on Mokee, including Shop, Klaviyo: Email Marketing & SMS, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Nursery Furniture store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Mokee. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nursery Furniture store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Mokee Shopify store analysis • Nursery FurnitureBaby & Kids • Unlikely Dropshipper • Rating: S

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