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Montezuma's Chocolate

montezumas.co.uk
50/100
EcomScout

Montezuma's Chocolate receives an EcomScout Rating of A (50/100), ranking #28,647 out of 901,424 Shopify stores we track. This Chocolate Food & Beverage store attracts 426.8K visits per year with estimated revenue of $5.4K - $10.8K/mo. It offers 157 products at an average price of £8.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$5.4K - $10.8K/mo
Est. Traffic/mo
35.6K
Products
157
Top Market
GB (87%)
Top Channel
organic (56%)
Trustpilot
3.3/5 (121)

Store Intelligence Summary

Traffic breakdown: organic 56%, direct 16%, paid 15%, referral 6%.

Product pricing: Average price of £8 (range: £3 – £37) — ≈ $10 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $63/mo in paid search ($756/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.3/5 based on 121 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (87%), US (9%), IN (2%).

Best-selling product: Black Forest - Dark Chocolate with Cherry (£3.49). Other top sellers include Royal Mint - Dark Chocolate & Mint, Butter Nutter - Milk Chocolate Peanut Butter Truffle Bar, FitzRoy - 74% Dark Chocolate.

How is the EcomScout Rating calculated? The A grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Chocolate Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$475K/mo
Total Stores
287
Avg Revenue
$2K/mo
Top 10% Threshold
$32K/mo

Competition Breakdown

37%
43%
12%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Chocolate market generates $0M/month across 287 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 80% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Chocolate stores earn $32K+/month
  • This store outperforms 95% of Chocolate competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
59.0%
Pages/Visit
3.6
Avg. Time on Site
1m 18s
Avg. Product Price
£8

≈ $10 USD

Range: £3 - £37

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Trustpilot70/100
Revenue Performance27/100
Marketing Efficiency22/100

Traffic Sources

organic55.7%
direct15.8%
paid14.6%
referral5.6%
social3.0%

Marketing & Ad Spend

Monthly Ad Spend

$63

Google Ads estimate

Yearly Ad Budget

$756

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
montezuma chocolateEasy400$0.34$14
vegan chocolate ukEasy135--
best dark chocolate ukEasy12$1.06-
vegan chocolate hamper uk5--
montezuma london chocolateEasy1--

Trustpilot Rating

3.3

121 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
87.2%
🇺🇸United States
8.6%
🇮🇳India
2.3%
🇩🇪Germany
1.9%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Montezuma's Chocolate

Is Montezuma's Chocolate a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Montezuma's Chocolate is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Montezuma's Chocolate safe to buy from? Is it a scam?

Montezuma's Chocolate has a Trustpilot rating of 3.3/5 based on 121 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (50/100).

What is Montezuma's Chocolate's EcomScout rating and what does it mean?

Montezuma's Chocolate has an EcomScout rating of A (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Montezuma's Chocolate generate?

Montezuma's Chocolate receives approximately 426.8K visits per year with estimated monthly revenue of $5.4K - $10.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Montezuma's Chocolate use?

We detected 12 Shopify apps on Montezuma's Chocolate, including Shop, Klaviyo: Email Marketing & SMS, LoyaltyLion and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Chocolate store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Montezuma's Chocolate. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Chocolate store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Montezuma's Chocolate Shopify store analysis • ChocolateFood & Beverage • Unlikely Dropshipper • Rating: A

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