Moomin
moomin.co.ukMoomin receives an EcomScout Rating of S (62/100), ranking #5,865 out of 517,791 Shopify stores we track. This Snacks Food & Beverage store attracts 680.1K visits per year with estimated revenue of $21.4K - $42.8K/mo. It offers 2.5K+ products at an average price of £13.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 21%, referral 6%.
Product pricing: Average price of £13 (range: £4 – £35) — ≈ $17 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $43/mo in paid search ($516/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.8/5 based on 3,805 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (66%), US (10%), DE (7%).
Best-selling product: Moomin Chocolate Chip Cookies In A Tin (£8.99). Other top sellers include Moomin Plush Moomintroll 8'', Rotary Candle Holder Moomin Family, Moomin Hand Sanitiser.
Snacks Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Snacks market generates $9M/month across 4,739 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •87% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Snacks stores earn $15K+/month
- •This store outperforms 87% of Snacks competitors
- •Chips shows highest opportunity with $1,952 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •53 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1Moomin Chocolate Chip Cookies In A Tin
£8.99≈ $11
#2Moomin Plush Moomintroll 8''
£16.99≈ $22
#3Rotary Candle Holder Moomin Family
£10.95≈ $14
#4Moomin Hand Sanitiser
£4.99≈ $6.34
#5Pin Badge Moomintroll
£3.99≈ $5.07
#6Hobitti eli Sinne ja takaisin (Finnish edition)
£34.95≈ $44
#7Moomin Tea A Letter From A Friend
£4.50≈ $5.71
#8Moomin Tea Best Moment Of The Day
£6.99≈ $8.88
#9Moomin Brass Pen Moomintroll
£6.50≈ $8.26
#10Moomin Mug Moominmamma Marmelade 0.3 L
£22≈ $28
≈ $17 USD
Range: £4 - £35
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$43
Google Ads estimate
Yearly Ad Budget
$516
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| the moomin shopEasy | 110 | - | - |
| moomin shop londonEasy | 70 | - | - |
Trustpilot Rating
3,805 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Similar Stores
View all →Trending Snacks Products
Products gaining popularity in Snacks right now, based on Amazon & Google Trends data.
bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk
Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)
Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter, 27 Cup Capacity, Black (Package May Vary)
Culligan with ZeroWater Technology Replacement Filter 3-Pack, 5-Stage Advanced Water Filter – IAPMO Certified to Reduce Lead, Total PFAS (Forever Chemicals), Mercury, Fluoride, and Chlorine
Frequently Asked Questions About Moomin
Is Moomin a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Moomin is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Moomin safe to buy from? Is it a scam?
Moomin has a Trustpilot rating of 4.8/5 based on 3,805 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (62/100).
What is Moomin's EcomScout rating and what does it mean?
Moomin has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Moomin generate?
Moomin receives approximately 680.1K visits per year with estimated monthly revenue of $21.4K - $42.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Moomin use?
We detected 5 Shopify apps on Moomin, including Pre-Order, Shop, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Snacks store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Moomin. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Snacks store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.