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Mornington Studio

morningtonstudio.com
47/100
EcomScout

Mornington Studio receives an EcomScout Rating of B+ (47/100), ranking #48,199 out of 1,056,175 Shopify stores we track. This Lighting Home & Garden store attracts 34.2K visits per year with estimated revenue of $8.0K - $17.6K/mo. It offers 1 products at an average price of £170.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$8.0K - $17.6K/mo
Est. Traffic/mo
2.8K
Products
1
Top Channel
organic (18%)
Trustpilot
4.2/5 (10)

Store Intelligence Summary

Traffic breakdown: organic 18%, direct 18%.

Product pricing: Average price of £170 (range: £170 – £170) — ≈ $216 USD. Positioned in the premium segment.

Ad spend: Estimated $19/mo in paid search ($228/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.2/5 based on 10 reviews. Good standing with customers.

Best-selling product: Clarity Floor Standing Reading Light (£169.99).

How is the EcomScout Rating calculated? The B+ grade (47/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Lighting Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$5.3M/mo
Total Stores
1,251
Avg Revenue
$4K/mo
Top 10% Threshold
$49K/mo

Competition Breakdown

26%
40%
25%
5%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Lighting market generates $5M/month across 1,251 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Lighting stores earn $49K+/month
  • This store outperforms 91% of Lighting competitors
  • Low average order value ($0) — consider bundling or upsells
  • 63 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
76.3%
Pages/Visit
1.5
Avg. Time on Site
16s
Avg. Product Price
£170

≈ $216 USD

Range: £170 - £170

Rating Breakdown

Business Quality80/100
Trustpilot70/100
Traffic Growth55/100
Revenue Performance35/100
Marketing Efficiency17/100

Traffic Sources

organic17.6%
direct17.6%
paid0.0%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$19

Google Ads estimate

Yearly Ad Budget

$228

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
floor lamps with multiple heads110$1.17-
lamp shade ukEasy12--
astral lighting12--
floor standing led reading lamps ukEasy12--

Trustpilot Rating

4.2

10 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Diversify marketing: invest in SEO to build long-term organic traffic alongside your PPC efforts
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
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Frequently Asked Questions About Mornington Studio

Is Mornington Studio a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Mornington Studio is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Mornington Studio safe to buy from? Is it a scam?

Mornington Studio has a Trustpilot rating of 4.2/5 based on 10 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (47/100).

What is Mornington Studio's EcomScout rating and what does it mean?

Mornington Studio has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Mornington Studio generate?

Mornington Studio receives approximately 34.2K visits per year with estimated monthly revenue of $8.0K - $17.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Mornington Studio use?

We detected 6 Shopify apps on Mornington Studio, including Shop, Judge.me Product Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Lighting store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Mornington Studio. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Lighting store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Mornington Studio Shopify store analysis • LightingHome & Garden • Unlikely Dropshipper • Rating: B+

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