Morphe Brushes
morphebrushes.comMorphe Brushes receives an EcomScout Rating of B+ (40/100), ranking #126,208 out of 1,193,851 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 1.3K visits per year with estimated revenue of $60 - $117/mo. It offers 144 products at an average price of $23.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $23 (range: $7 – $95). Budget-friendly positioning targeting volume sales.
0Customer trust: Trustpilot score 1.9/5 based on 524 reviews. Mixed reviews — potential service or quality concerns.
Best-selling product: Ready, Set, Pro 16-Piece Face & Eye Brush Set ($95). Other top sellers include Lifeproof 16-Hour Continuous Setting Mist, Solo Artist Priming Cream Eyeshadow, Liplock Glossy Lipstick.
Makeup Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Makeup market generates $2M/month across 1,478 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •92% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Makeup stores earn $6K+/month
- •This store outperforms 81% of Makeup competitors
- •High average order value ($183) suggests premium positioning works well
Top Apps in Makeup
Best Selling Products
#1Ready, Set, Pro 16-Piece Face & Eye Brush Set
$95
#2Lifeproof 16-Hour Continuous Setting Mist
$20
#3Solo Artist Priming Cream Eyeshadow
$10
#4Liplock Glossy Lipstick
$15
#5Lip Filter Hydroplump Soft Matte Lipstick
$15
#6Signature Lip Pencil
$7
#7Cheek Thrills Multi-Finish Face Trio
$19
#8Make It Big Volumizing Mascara
$13
#9Portrait Mode 5-Piece Face Brush Set
$33
#10Eye Want It All 7-Piece Eye Brush Set
$28
Range: $7 - $95
Rating Breakdown
Traffic Sources
Trustpilot Rating
524 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Back in StockSimilar Stores
View all →Trending Makeup Products
Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
Color Changing Foundation Stick, White Foundation for Mature Skin, Medium | Foundation Stick with Detachable Brush Moisturizing, Long-lasting Dewy Finish, Primer for Face Before Makeup Even Skin Tone
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
Frequently Asked Questions About Morphe Brushes
Is Morphe Brushes a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Morphe Brushes is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Morphe Brushes safe to buy from? Is it a scam?
Morphe Brushes has a Trustpilot rating of 1.9/5 based on 524 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (40/100).
What is Morphe Brushes's EcomScout rating and what does it mean?
Morphe Brushes has an EcomScout rating of B+ (40/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Morphe Brushes generate?
Morphe Brushes receives approximately 1.3K visits per year with estimated monthly revenue of $60 - $117/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Morphe Brushes use?
We detected 6 Shopify apps on Morphe Brushes, including Shop, Klaviyo: Email Marketing & SMS, Octane AI: Advanced Quiz Maker and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Makeup store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Morphe Brushes. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.