Moruga Cacao
morugacacao.comMoruga Cacao receives an EcomScout Rating of S (62/100), ranking #3,391 out of 138,625 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 618.4K visits per year with estimated revenue of $84.7K - $211.8K/mo. It offers 13 products at an average price of $70.
Store descriptionMoruga 100% Kakao. Für eine gesunde Ernährung, für Liebhaber von 100% dunkler Schokolade und für die Herstellung von zuckerfreier Trinkschokolade. Geeignet für Kakao-Zeremonien und Kakao-Rituale. Fair und direkt gehandelt. Ohne Lecithine, ohne Zuckerzusatz.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 43%, Social 17%, Referrals 9%, Direct 4%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $70 (range: $1 – $340). Mid-range pricing strategy.
Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.8/5 based on 676 reviews. Excellent reputation — customers rate this store highly.
Top markets: DE (48%), AT (22%), US (12%).
Best-selling product: Tabasqueño, Mexico 🇲🇽 (Bio) ($45.00). Other top sellers include Chuncho Peru 🇵🇪, (Bio), Udzungwa Tanzania 🇹🇿 (Bio), Amazonas Peru 🇵🇪, (Bio).
Specialty Foods Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Specialty Foods market generates $14M/month across 1,110 stores
- •13% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Specialty Foods stores earn $131K+/month
- •This store outperforms 90% of Specialty Foods competitors
- •Low average order value ($0) — consider bundling or upsells
- •145 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Specialty Foods
Best Selling Products
#1Tabasqueño, Mexico 🇲🇽 (Bio)
$45.00
#2Chuncho Peru 🇵🇪, (Bio)
$45.00
#3Udzungwa Tanzania 🇹🇿 (Bio)
$45.00
#4Amazonas Peru 🇵🇪, (Bio)
$45.00
![Arhuaco Kolumbien 🇨🇴, (Bio) [Wieder ab Juni verfügbar]](https://cdn.shopify.com/s/files/1/0067/9123/3605/files/Kolumbien_350g_-_Drops_-_Background_-_F3F3F3.jpg?v=1760762894)
#5Arhuaco Kolumbien 🇨🇴, (Bio) [Wieder ab Juni verfügbar]
$45.00
#6Das Moruga Starter Kit
$89.00
#7Kakao Schäumer
$15.00
#8Moruga Cacao 10x350g Gebinde
$340.00
#9Schäumer & Kanne
$25.00
#10Moruga Broschüre
$1.00
Range: $1 - $340
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2
Google Ads estimate
Yearly Ad Budget
$24
Projected annually
Trustpilot Rating
676 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Judge.me Ali Reviews ImporterE-commerce Platform
ShopifySales Channels
Reviews
Payment
Shopify PaymentsAnalytics
Hotjar
Google AnalyticsJavaScript
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Frequently Asked Questions About Moruga Cacao
Is Moruga Cacao a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Moruga Cacao is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Moruga Cacao safe to buy from? Is it a scam?
Moruga Cacao has a Trustpilot rating of 4.8/5 based on 676 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (62/100).
What is Moruga Cacao's EcomScout rating and what does it mean?
Moruga Cacao has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Moruga Cacao generate?
Moruga Cacao receives approximately 618.4K visits per year with estimated monthly revenue of $84.7K - $211.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Moruga Cacao use?
We detected 1 Shopify apps on Moruga Cacao, including Judge.me Ali Reviews Importer. The store uses the "Development Theme | AdPrimus" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Specialty Foods store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Moruga Cacao. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.